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Bridging the Divide Between Sales and Marketing
Bridging the Divide Between Sales and Marketing:Aligning sales and marketing with marketing automation and CRM
How Marketers User Marketing Automation
How Salespeople Use CRM
Bridging the Divide Between Sales and Marketing:Aligning sales and marketing with marketing automation and CRM
The Cost of Misalignment
Studies show failure to align sales and marketing teams around the right
processes and technologies costs B2B companies 10% or more of revenue per
year,
Bridging the Divide Between Sales and Marketing:Aligning sales and marketing with marketing automation and CRM
The Cost of Misalignment
Studies show failure to align sales and marketing teams around the right
processes and technologies costs B2B companies 10% or more of revenue per
year,
50% of sales time is wasted on unproductive prospecting.
Bridging the Divide Between Sales and Marketing:Aligning sales and marketing with marketing automation and CRM
The Cost of Misalignment
Studies show failure to align sales and marketing teams around the right
processes and technologies costs B2B companies 10% or more of revenue per
year,
50% of sales time is wasted on unproductive prospecting.
Sales reps ignore 50% of marketing leads.
Bridging the Divide Between Sales and Marketing:Aligning sales and marketing with marketing automation and CRM
Aligned Sales & Marketing Teams
Organizations with tightly aligned sales and marketing functions enjoyed 36%
higher customer retention rates.
Bridging the Divide Between Sales and Marketing:Aligning sales and marketing with marketing automation and CRM
Aligned Sales & Marketing Teams
Organizations with tightly aligned sales and marketing functions enjoyed 36%
higher customer retention rates.
When sales and marketing teams are in sync, companies became 67% better at
closing deals.
Bridging the Divide Between Sales and Marketing:Aligning sales and marketing with marketing automation and CRM
Aligned Sales & Marketing Teams
Organizations with tightly aligned sales and marketing functions enjoyed 36%
higher customer retention rates.
When sales and marketing teams are in sync, companies became 67% better at
closing deals.
Companies with aligned sales and marketing generated 208% more revenue
from marketing
Bridging the Divide Between Sales and Marketing:Aligning sales and marketing with marketing automation and CRM
Generate Awareness
Capture NurturingScore the
LeadConvert the
Sale
The Customer Lifecycle with Marketing Automation and CRM
White Paper
Webinars
Newsletters
Social
Qualify (MQL, SQL)
SEO
Press Releases
AdWords
Content
CRMMarketing Automation
Bridging the Divide Between Sales and Marketing:Aligning sales and marketing with marketing automation and CRM
Lead Scoring: Use lead scoring in marketing automation to determine which leads are the most sales ready. Leads should be passed from the marketing team to sales once the lead reaches a score that qualifies them as sales ready. Lead scoring allows salespeople to prioritize hot prospects in their CRM.
Bridging the Divide Between Sales and Marketing:Aligning sales and marketing with marketing automation and CRM
According to MarketingSherpa, the average lead generation ROI for
organizations using a lead scoring process is 138% in comparison
to 78% for those who weren’t using a lead scoring process.
The Impact of Lead Scoring
Bridging the Divide Between Sales and Marketing:Aligning sales and marketing with marketing automation and CRM
“The whole is greater than the sum of its parts.”~Aristotle
CRM & Marketing Automation
Bridging the Divide Between Sales and Marketing:Aligning sales and marketing with marketing automation and CRM
Connect with Atcore Systems
@AtcoreSystems
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Atcore Systems
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