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© Moves the Needle All rights reserved
ENTERPRISE INNOVATION MAP
CULTURAL TRANSFORMATION
CONTINUOUS IMPROVEMENT
INCREMENTAL INNOVATION
BREAKTHROUGH INNOVATION
PRODUCT FEATURES MARKETING STRATEGY TACTICS
BUSINESS MODEL EFFICIENCY BACKOFFICE SERVICE
NEW TECH/PRODUCTS, EXISTING MARKETS
NEW MARKETS, EXISTING PRODUCTS
NEW GO-TO-MARKET
NEW INTERNALSERVICES
INVENTION
NEW PRODUCT, NEW MARKET
NEW BUSINESS MODELS
CULTURAL TRANSFORMATION
CORECULTURE
CHANGE MANAGEMENT
GOVERNANCE
LEADERSHIP
M&A / VENTURE CAPITAL
whose job is
“innovation”?
the challenge is not so much about breakthrough innovation…
as it’s about innovating the business itself.
© Moves the Needle All rights reserved
ENTERPRISE INNOVATION MAP
CULTURAL TRANSFORMATION
CONTINUOUS IMPROVEMENT
INCREMENTAL INNOVATION
BREAKTHROUGH INNOVATION
PRODUCT FEATURES MARKETING STRATEGY TACTICS
BUSINESS MODEL EFFICIENCY BACKOFFICE SERVICE
NEW TECH/PRODUCTS, EXISTING MARKETS
NEW MARKETS, EXISTING PRODUCTS
NEW GO-TO-MARKET
NEW INTERNALSERVICES
INVENTION
NEW PRODUCT, NEW MARKET
NEW BUSINESS MODELS
CULTURAL TRANSFORMATION
CORECULTURE
CHANGE MANAGEMENT
GOVERNANCE
LEADERSHIP
M&A / VENTURE CAPITAL
Everyone has a
customer
© Moves the Needle All rights reserved
WHAT IS LEAN?
LEAN: Elimination of waste in producing value (Customer, problem, solution known)
LEAN INNOVATION: Elimination of waste in discovering new value (Customer, problem, solution unknown)
© Moves the Needle All rights reserved
3 E’s OF LEAN INNOVATION
E
Understanding our customers deeply; their pains, passions and
desires. Developing insights.
EMPATHY
E
Translating insights into action. Reducing risks through
assumption testing.
EXPERIMENTATION
E
Making decisions quickly based on insights and actual customer
behavior.
EVIDENCE
VALUE STREAM DISCOVERY
PASSIONATESATISFIEDHOPEFULCONVINCEDTRUSTINGINTRIGUEDAWARE
Startups • Don’t know what value to create • For whom • Or steps to execute
Hypothesize • Customer Behavior • Business Activity • How to measure
VALUE STREAM DISCOVERY
PASSIONATESATISFIEDHOPEFULCONVINCEDTRUSTINGINTRIGUEDAWARE
“Growth is what happens between bottlenecks.”
VALUE STREAM DASHBOARD
PASSIONATESATISFIEDHOPEFULCONVINCEDTRUSTINGINTRIGUEDAWARE
150 15 5 3 3 2 1behavior metric
Landing Page Download Req proposal Sign contract Do pre-work Sign up again Referral
activity Keynotes Content LinkedIn Webinar Referrals
Sales email Sales call Reference Collateral
Send proposal Negotiation Onsite visit
Kickoff call Pre-work doc High touch
Impact bootcamp Accelerator Coaching
Impact Co-create case study
Lead Magnet Tools
Case Studies
© Moves the Needle All rights reserved
LEAN INNOVATION LEADERSHIP
Equip people with the skills and mindset to act like entrepreneurs.
EDUCATEBuild the systems and
mechanisms that support employees’ entrepreneurial
action.
ENABLETransform the culture so the
discovery and creation of new value is business-as-usual.
EMPOWER
© Moves the Needle All rights reserved
educate • Standardized curriculum • Abilities assessments • Identifying cultural barriers • Entrepreneurial toolkit
© Moves the Needle All rights reserved
enable • Operational support • Experiment infrastructure • Incentives framework • Idea pipeline management
© Moves the Needle All rights reserved
empower • Communications • “Creating space” • Mentor vs Manage
© Moves the Needle All rights reserved
CREATING INNOVATION CULTURE HERO’S JOURNEY
Run 1st Experiment
LittleSupport
Small Impact
Business Revolts
Big Impact
Cultural Transformation
Let Down
© Moves the Needle All rights reserved
common obstacles • Where do I start? • Resistant culture • YOU CAN’T DO THAT! • No time! No resources! No $! • Fear of failure • “Not my job”
© Moves the Needle All rights reserved
overcoming obstacles • Can’t overcome obstacles until
you run into them • Form a team, run an experiment • Invite operations to participate • Preach investment as insurance • Fail small, to not fail big • Pitch evidence, not ideas
© Moves the Needle All rights reserved
Creating Innovation Culture • Common language that starts from
the top • Leverage those that already do it • Everyone gets entrepreneurial spirit • Leadership walks the talk • Apply Value Stream to the change • Start small, think big • It’s fun!
© Moves the Needle All rights reserved
An organization's ability to learn, and translate insight into action rapidly, is the ultimate competitive
advantage.
LEAN INTO CHANGE
THANK YOU!www.MovesTheNeedle.com [email protected] @brantcooper download: http://muvz.me/intracnf