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The definitive guide to brands in virtual worlds
This report is updated every month as new brands and companies go virtual.
Some brands with employee-based presences are excluded.
A
ABN Amro
Financial services advice in a virtual world
Accenture
Brand tie-in with Reuters
New product demonstrations
Acura
Brand tie-in with Reuters
Orientation
Adidas
Virtual store
Pre-launch of real world shoe - The Microride
Brand extension
Ajax FC
Virtual store
Pre-launch of real world shoe - The Microride
Streaming matches
Community building
AMD
Developer platform
In-world events
AOL
Entertainment destination
Streaming concerts
In-world gaming
Community building
American Apparel
Virtual store
Armani
Autodesk
In-world software training
Developer events
B
Bankinter in Whyville
Banking services for kids
Ben and Jerry’s
Ben and Jerry’s
Bershka
BNP Paribas
Virtual recruitment
Sponsorship promotion
BMW
Prototype demos
Showcase for new ideas
C
Calvin Klein
Integrated marketing
Canada Post
Cisco Systems
In-world eventsDownloadableproduct information
Citroen
CNet
Technology reporting and events
Coldwell Banker
Virtual real estate management
Comcast
Entertainment
Colgate
Avatar customisation
COSMOGirl
Crown Plaza
Customer serviceSales
Virtual meeting service