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BRANDING YOUR X-FACTOR | NAWBO NYC Chapter 2015

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Page 1: BRANDING YOUR X-FACTOR | NAWBO NYC Chapter 2015
Page 2: BRANDING YOUR X-FACTOR | NAWBO NYC Chapter 2015

AUTHENTICITY

Page 3: BRANDING YOUR X-FACTOR | NAWBO NYC Chapter 2015

YOUR BLIND SPOT

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YOUR X-FACTOR

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WHO IS RÚNA MAGNÚS?

Internationally awarded personal

branding strategist and speaker

Author of the book & program

Branding Your X-Factor

Partner at Make Your Mark Global

Founding member ATL-Europe

GLOBALLY SUPPORTING THE 21ST CENTURY

LEADER TO MAKE THEIR MARK BY

BRANDING THEIR X-FACTOR

Page 6: BRANDING YOUR X-FACTOR | NAWBO NYC Chapter 2015

ICELAND ECONOMIC CRASH 2008

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WHAT DO WE REALLY STAND FOR?

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Page 9: BRANDING YOUR X-FACTOR | NAWBO NYC Chapter 2015

• WHAT IS A BRAND?

• YOUR BRAND

• YOUR X-FACTOR

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WHAT IS A BRAND

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• Your Brand Is

Your Promise

To Your Network

& Customers

Page 12: BRANDING YOUR X-FACTOR | NAWBO NYC Chapter 2015

Virgin: “To be genuine, fun, contemporary, and different in

everything we do at a reasonable price.”

Page 13: BRANDING YOUR X-FACTOR | NAWBO NYC Chapter 2015

GEGGA:

“If you smile 5 times a day

for NO REASON you can

change your life in 90 days”

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Virgin: “To be genuine, fun, contemporary, and different in

everything we do at a reasonable price.”

"We want to see a world where we can see girls have

unlimited possibilities”~ ChelseaClinton

Page 16: BRANDING YOUR X-FACTOR | NAWBO NYC Chapter 2015

• It Tells Them What

To Expect

From Your Products

And Services

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• Differentiates

You From

Your

Competitors

Page 19: BRANDING YOUR X-FACTOR | NAWBO NYC Chapter 2015

• what differentiates them?both in the real-estate business

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• Is About Who You Are…

…Where you position yourself

…How People Perceive You

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“YOUR BRAND IS WHAT OTHER

PEOPLE SAY ABOUT YOU WHEN YOU

ARE NOT IN THE ROOM”

~ JEFF BEZOS

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SELF DISCOVERY QUESTIONS

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5 WORDS THAT BEST DESCRIBE ME?

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5 WORDS THAT BEST DESCRIBE ME?

MY TOP 5 STRENGTHS ?

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5 WORDS THAT BEST DESCRIBE ME?

MY TOP 5 STRENGTHS ?

WHAT PROBLEM DO I LOVE TO SOLVE?

Page 35: BRANDING YOUR X-FACTOR | NAWBO NYC Chapter 2015

“I've learned that people will

forget what you said, people

will forget what you did, but

people will never forget how

you made them feel.”

~ Maya Angelou

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ASK…HOW DOES THIS APPLY TO MY BUSINESS?

HOW DOES THIS APPLY TO MY PERSONAL LIFE

?

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SHARE…ON TWITTER @RUNAMAGNUS

#MyXFactor

Page 38: BRANDING YOUR X-FACTOR | NAWBO NYC Chapter 2015

NEXT…MAKE-UP BRANDING INSIGHTS FOR ONE

NAWBO WOMAN

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Storytelling = Connections

Every business, product and se

rvice

has a story. What’s yours?

Kathleen Fealy

kfmultimedia.co

m

Strategies. Web Traffic. Sales

& Calls.

Meet the needs of your custom

ers and the search engines.

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NEXT…HOW TO DISCOVER YOUR X-FACTOR AND

BRAND IT WITH CONFIDENCE AND CLARITY?

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ALL YOU LOVE

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- KNOWLEDGE -

- ATTRIBUTES -

- SKILLS -

- STORY -

- EXPERIENCE

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YOUR CORE

VALUES

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YOUR

PURPOSE

Page 45: BRANDING YOUR X-FACTOR | NAWBO NYC Chapter 2015

a) UNCOVER YOUR BLIND SPOT

b) BRAND YOUR X-FACTOR and

c) BOOST YOUR CONFIDENCE

AND CLARITY

POWERFUL WAY TO

Page 46: BRANDING YOUR X-FACTOR | NAWBO NYC Chapter 2015

THE INSPIRATIONAL JOURNEY

THE SUCCESS JOURNEY

THE MOTIVATIONAL JOURNEY

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OFFER TO NAWBO NETWORK

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X-FACTOR SELF ASSESSMENT

FREE DOWNLOAD

http://bit.ly/XfactorSelf

Page 49: BRANDING YOUR X-FACTOR | NAWBO NYC Chapter 2015

CONTINUE…ON TWITTER @RUNAMAGNUS

#MyXFactor

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@RUNAMAGNUS #INFRONTOFYOURTITS

RUNAMAGNUS.COM

t: @RUNAMAGNUSf: @RUNAMAGNUSLi:@RUNAMAGNUS