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Small businesses have a lot to gain from using social media for branding efforts. Here is a five-part approach to building a brand that lasts.
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Kami Watson Huyse, APR, @kamichat
Photo Source: http://ow.ly/yuVyD
B.R.A.N.D.Building a Brand that Lasts
Kami HuyseFounder
zoeticamedia.com
@kamichat713-568-5750
Links: http://ow.ly/yr2xE
The Who and What
Who is your COMMUNITY?
How do you SOLVE it?
What is their HEADACHE?
The Who
Personas
Photo credit; by Yuliya Libkina http://www.flickr.com/photos/juliannehide/2625320320/
• Be Visual• Be Talk-able• Be Relatable• Meet Expectations• Be Consistent
The Brand Promise
The Niche
• Don’t be everything to everyone
• Big Fish in a Small pond
• Thought leadership
Communication Channels
• POS (Point of Sale)
• Advertising
• Digital and Social Media
• Content Strategy (Blogs)
• Community
• Direct Mail
TOOLS
Google My Business
BrandYourself.com
Scheduling Content
(see notes for instructions)http://ow.ly/DKCVQ
Kami HuyseFounder
zoeticamedia.com
@kamichat713-568-5750
Links: http://ow.ly/yr2xE
