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Personal branding overview for Pronet Reno, November 20, 2011
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Personal BrandingBret L. Simmons, Ph.D.
Today• Overview 4 courses in the series• Principles of personal branding• Inbound/content marketing• Social objects• Assignment for next time• Questions• Breaks
Introductions • Name• Three words
1. Professional ($$)2. Personal (how you describe
yourself)3. Relational (how others describe
you)
Four Course Series1. Principles2. Platforms3. Practices4. Progress
Main Points Today
1. Personal branding is a huge opportunity and responsibility
2. Being searchable and shareable is good for your career
3. Proper operating principles are the key to success
Disclaimers
Are You Remarkable?
Excellence is a form of deviance
DO things your peers are not willing to do
Permission
Personal BrandIf people don’t select you, spread the word about you, or pay a premium for your services, it’s because they don’t recognize your value.
(Seth Godin)
Personal BrandThe reasons why people spread the word about your value.
ValueWhat you can do uniquely well to help others address issues or solve problems that matter to them.
Personal Brand
1.Who are you?2.Who do you want to
help?3.How do you want to
help them?
Why You?Why Now?
My Brand
My Brand (partial)• [email protected]• [email protected]• http://www.google.com/profiles/bret.simmons • www.bretlsimmons.com• http://bretsimmons.posterous.com/ • www.twitter.com/drbret• http://www.linkedin.com/in/bretsimmons • http://www.facebook.com/bretsimmons• http://www.youtube.com/user/eustress• http://www.vimeo.com/bretsimmons• http://www.slideshare.net/bretlsimmons
Web 1.0, 2.0, 3.0
Informational
Relational
Anticipatory 3
2
1
One-to-One
One-to-One
One-to-Many
Many-To-Many
Clay Shirky, 2009
New technologies areradically transformingthe way we communicate
Social Objects: Fuel of Many-To-Many
The reason two people are talking to each other Social networks form around social objects, not the other way around
Hugh MacLeod
Social Objects
• Documents• Video• Audio• Pictures• Presentations
Social objects are most trusted when they are shared among friends
Interruption vs.
Permission
ContentConversationCommunity
Consistently Contribute
Value
Transparency
Content MarketingInbound Marketing
Asset Marketing
New business card
www.namecheap.com
New business card
1. Associate your name and face with your value
2. Create content and connections that will get you indexed and ranked for your name and value
Is your cart before your horse?
Social MediaYou must be personal and conversant
Lead with valueWrap the personal around your value
Remarkable
Value
Not
Personality
Name - Picture - Purpose
Order of Importance
• E-mail, Google Profile• Linkedin• Blog• Twitter• Facebook• Other
FLOWActive• Twitter:
River• Blog:
Rain
Passive• Linkedin:
Lake• Facebook:
Stream
Integrate
How to not suck at Facebook
Twitter is a broadcast medium
•Be yourself, not your business•Link to your business or blog•Contribute value•Acknowledge value others contribute•Introductions in Twitter, connections offline•Be strategic •Be patient!
Blogging• Micro publishing platform• Force yourself to become
part of the conversation• Best damn marketing tool• Free• Video
Benefits of Blogging
• Clarity• Consistency• Challenge• Community• Commitment
What to blog about?
• Own your own business• Work for someone else
Some Examples• http://marketforcause.com/• http://juliansummerhayes.wordpress.com/ • http://blog.kemplerdesign.com/ • http://www.greatleadershipbydan.com/ • http://michaelhyatt.com/ • http://www.riverpoolsandspas.com/ • http://thephotoenthusiast.com/ • http://www.biggby.com/ • http://www.sandsregency.com/
Examples• Dario Hunt• Cody Witt• Sharon Markovsky• Lisa Drake• Jessica Torres
DO IT!
Questions?
