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Presentation for WordCamp Reno, April 27, 2013
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Personal Branding
WordCamp Reno 2013
Bret L. Simmons, Ph.D.
Background
Disclaimers
Main Points Today
1. Personal branding is a huge opportunity and responsibility
2. Being searchable and shareable is good for your business
3. Proper operating principles are the key to success
You Just Wrote A Blog Post
What is it you hope will happen next?
We Want
• Eyeballs• Comments• Shares (twitter, LI, FB, Pinterest)• Links• Action
We Want
• Eyeballs• Comments• Shares (twitter, LI, FB, Pinterest)• Links• Action
How do we get these things?
Relationships Are Key
• Personal• Relevant• Reciprocal
Better To Be Curated
• Personal Branding
• Leadership
Personal BrandIf people don’t select you, spread the word about you, or pay a premium for your services, it’s because they don’t recognize your value.
(Seth Godin)
ValueWhat you can do uniquely well to help others address issues or solve problems that matter to them.
Personal Brand
1.Who are you?2.Who do you want to
help?3.How do you want to
help them?
Why You?Why Now?
New business card
www.bluehost.com
New business card
1. Associate your name and face with your value
2. Create content and connections that will get you indexed and ranked for your name and value
Social MediaYou must be personal and conversant
Lead with valueWrap the personal around your value
Name, Picture, Purpose
• E-mail, Google Profile• Linkedin• Blog• Twitter• Facebook• Other (Pinterest)
[email protected]@bretlsimmons.com
Google +
What most companies think
1.When we get started, people will show up
2.Well, we gave it a couple months, and no one showed up, so let’s quit
Falls & Decker, 2011
The Reality• It takes at least SIX MONTHS
before you will start seeing any demonstrable results and success from your blog
Falls & Decker, 2011
The Fundamentals
• Listen first• Be responsive• Be honest• Provide value• Sell last
Falls & Decker 2011
Remember
• Social media marketing is about building relationships, not receipts. The receipts will come, but only if you invest the time and attention it takes to build relationships with your customers. Think lifetime value, not sale value
Falls & Decker, 2011, p. 180
Examples• Jessica Torres• Tiffany Brown• Kristin Stith• Tahoe Mountain Sports• Cory’s Lawn Service
Questions?
Bret L. Simmons, [email protected](775) 336-9576
