Crystallize unifying brand identity dimensions across multiple businesses

Define brand architecture

Position the brand with multiple stake holders

Build differentiation through people and service

Alignment of individual sub brands to larger business

Corporate

Grow the market or market share

Increase trial per capita consumption, repurchase, adoption

Brand profitability

Arrest brand decline

Service excellence

New market entry

Create brand portfolio

Product/Service

The Branding Landscape

DIAGNOSE

Develop consumer understanding of their life-space and category

DESIGN DIRECT

DIFFERENTIATE DEVELOP DETECT

Supporting the brand during the initial phases of development

Create a desired brand identity and marketing mix

Facilitate the brands sustainability through regular brand audits

Develop product and consumer service strategy and crystallize long term service and objectives

Manage the creative execution on the brand strategy with the advertising agency

Brand DNA

1 2 3 4 5 6

Brand GenesisS

TA

KEH

OLD

ER

U

ND

ER

STA

ND

ING

BU

SIN

ESS

R

OA

DM

AP

BR

AN

D

IDEN

TIT

Y

BR

AN

D &

MA

RK

ETIN

G

STR

ATER

GY

OR

GA

NIS

ING

R

EA

DIN

ESS

Business

Consumer

Competitive scenario

Vision

Mission

Objectives

Segment

Proposition

Marketing Initiatives

Benefits

Personality & Value

Discrimination

Essence

Name & logo

Infrastructure

People

Process

Brand Realisation

Travelled the path

Strategy to turn around falling revenues of a business in the educational space by identifying and fixing brand and organizational issues

Developed marketing strategy, advertising and communication to aid 3 residential projects being booked out on day of launch in the throes of the downturn in 2009

Evolved customer and channel based market activation plans that grew an organic foods business by 25% in 2010

3 of our clients are the top rated brands in the public domain in their industry categories

Brand identity and strategy to migrate customer acquisition from word of mouth to brand pull driven for a wealth management firm

A few journeys we are on

Manage a premium steel brand in the states of Tamil Nadu and Kerala, which has brought incremental annualized revenue of 150 crores to the business

Developing a rural marketing and communication strategy for a business in the rural solar lighting space

Masterbrand architecture, service design and marketing strategy for a cinema business that is becoming multi-locational; with the objective of sustaining positioning of offering a unique cinema going experience

Building the Employer Brand for 4 reputed global business enterprises

Nurturing a start up brand that markets exquisite crafts from the Silk Route

Adapt product and service mix for a middle east based mts provider to the Indian market