Upload
ghaayathri
View
324
Download
0
Tags:
Embed Size (px)
DESCRIPTION
Applying the Strategic Brand Management Process to Brand Singapore
Citation preview
By Ghaayathri P.GAPR09RM082
Strategic Brand Management Process
Brand Positioning - CBBE Pyramid
Salience : High Awareness in terms of Breadth and Depth• “One Stop Shop” for foreign Investor.• Great Breadth : Manufacturers, Banks, IT , Bio Technology
Highly Rated Country for Investment
• Highest Trade Volume to GDP ratio• Average GDP Growth around 6%
Secure and Achievement Image•Per Capita Income is 20,000USD GDP • Average GDP Growth around 6%
High Credibility• Low corruption and Maximum Govt Support• Maximum Innovation, Quality and Efficiency
High Growth and Rewarding
•High Opportunities for Growth• Secure and orderly but yet a fun place to be.
Resonance : Uniqueness and Belongingness• Sense of Community “Singaporeans”• Large affiliation and repeat investments (customers)
Leveraging the Brand Singapore