Brand Identity

The brand identity is an outward expression of the brand this includes the name, trademark, communication and visual appearance.

Effective brand names build connections between the brand personality and the product. My brand name 'World of Pop' effectively targets my audience, as it was the favored name during my questionnaire which was taken from my target audience. Having 'Pop' within the name also clearly states to the customer what the magazine is about which eases navigation on news stands.

Having a visually recognizable brand identity is achieved by having consistent use of recognizable elements such as font and symbols. I will have a consistent house style throughout the magazine using the logo reputably and the color scheme of pink, purple, white and yellow.

Social interaction Brands which are aimed at a youthful demographic like mine use social media

to contact potential customers. Using sites such as Facebook, Twitter and instagram

This helps me to gain information on what they are looking for in the product but also allows them social integration with the brand that develops a greater involvement in what we provide.

Viral marketing scheme can be used; hash tags on twitter can move within the country in seconds instantly making the brand recognizable. Facebook can keep audience members constantly updated about what is happening in the magazine and remind them of our presence. 

The words which would used to describe my magazine are;

Pop, Music , Boys, Gossip, Pictures, Advice, Fun

Making sure this message is put across in all pages will ensure we are targeting the females needed. The magazine could be marketed through adverting is other similar

magazines, within the advert breaks between shows like The only way is Essex, Social media backing of featured stars like Connor Maynard.

The four key emotional building blocks for a successful advert

1. Attract or hook people early

2. Retain their attention

3. Engage by invoking some form of emotional reaction – the stronger the better

4. Finish with some kind of impact