1. How to brand a country you really dont careabout 2. In a situation like this,who needs destination branding? 3. REBRANDING CZECHIA: THE OBJECTIVESTo put Czechia on the shortlist of planned tourist destinationsConnect Czechia to a set of mental associations beyon beer, Prague,and stunning girlsTo support sustainable growth of the toursit industry in CzechiaTo increase the perceived quality of Czechia as a tourist destination 4. CZ 5. Tourism Exports/brandsPeople GovernanceNrodn znaka HeritageInvestment & immigrationAccording to Simon Anholt 6. h"p://www.youtube.com/watch?v=6XaeKweYFvU 7. CZECHIA?