Brand Building through Social Media & Internet3rd Alten International Conference & Exhibition, New Delhi

Presented by Daksh SharmaDirector, Iffort

What is Social Media?

It’s about People talking to People

People sharing their opinions

People turning to each other..

because they can…

… about self expressions & collaboration.

Social Media represents a powerful new way through which individuals can engage with content on the internet.

Social Media is…

Social Media is a Fancy way to describe millions of conversations taking place

online

1.2 billion users worldwide -- 82% of the world’s internet population over the age of 15 -- now log on to a social

networking site.

It’s a Social World

Let’s Look at Some Statistics

Top 10 Internet Countries in Asia

• China: 513,000,000 • India: 121,000,000• Japan: 101,228,736• Indonesia: 55,000,000• South Korea: 40,329,660• Vietnam: 30,516,587• Philippines: 29,700,000• Pakistan: 29,128,970• Thailand: 18,310,000• Malaysia: 17,723,000

44 per cent of all online users are in Asia, with China accounting for over 500 million people.

Asia’s share of the world’s online population continues to grow as the population, education and financial independence continues to grow as well. It is predicted to reach over 50% by the end of 2012.

Half the Indian consumers (50%) use social media sites to help them make online purchase decisions.

63% Social Networking users in China by 2014

China is the most socially-engaged market in the world, with 84% of Internet users contributing at least once a month to either social networking, blogging, video-uploading, photo-sharing, micro-blogging etc.

It is followed by Russia, Brazil and India

7/10 Southeast Asian consumers have liked or followed a brand on social media, compared to a global average of 52%

If Facebook were a country it would be the 3rd largest in the world

Why should your brand use it?

• 93% of Americans believe a company should have a Social Media presence

• 85% customers believe a company should have social media presence

• 56% feel a stronger connection with companies they interact with in Social Media

• 845 million monthly users• Facebook accounts for 1 out of every 5 page-

views on the internet worldwide• 250 million photo uploads everyday. • 161 million users in US followed by 46 million

users in India and 37 million users in Brazil respectively.

• Estimated twitter users are 18.6 million• 465 million twitter accounts• 175 million tweets per day• 11 twitter accounts created every second

Twitter Users in Asia

Brands are already there…

And doing…stuff

Good stuff…

How to Start with Social Media ?

Think Before “Building”

Step 1 (Identify your Goals)

What are your trying to achieve?

Step 2 (Map Your Audience)

- Where are your customers? - What do they do online? - What are their needs?

Understand the trends…

Step 3 (Identify your Niche)

- Your Positioning- Your Messaging and Identity

Step 4 (Identify the Right Channels)

Step 5 (Plan What to Do on them )

• Content Communication – Posts– Tweets

• User Engagement• Graphics• Technology– Applications

and… Lastly

Step 6 (Track & Measure Success)

• Monitor Conversations• Track Results– Google Analytics– FB Insights– Google Trends

Questions

www.iffort.com

daksh.sharma@iffort.com