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Sweet Lemon
Today we will talk about
Web 2.0
Joost LandsheereSweet Lemon
Sweet Lemon
Today we will talk about
Web 2. 0
Sweet Lemon
Today we will talk about
Web 2. 0
Sweet Lemon
Today we will talk about
Web 2 0
Sweet Lemon
What is Web 2.0
User Participation User Generated Content User Centric Design (social) Networking Rich Internet Application A never ending story ...
} USER EXPERIENCE
source: Mike Wesch
Sweet Lemon
What is User Experience
CONTEXT
USERS
text
videosound
informative
interactive news
blogs
CONTENT
user generated content
audio
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What is an “experience”
sensation
interactionproductservice
event
through all of our sensesover time
physical & cognitive
EXPERIENCE
source: Nathan Shedroff
Sweet Lemon
source: Natalie Dee
Sweet Lemon
Internet as Platform
Content Commerce Community Context
Web = VS + 4C’s + P
Personalization Vertical Search
}
Sweet Lemon
So ?
source: Natalie Dee
Sweet Lemon
Where ‘Internet’ meets ‘Brand’
Content Commerce Community Context
= INTERNET
= BRAND
Sweet Lemon
and become ‘one experience’
INTERNET BRANDEXPERIENCE
Sweet Lemon
The fun can start ...
source: Natalie Dee
Sweet Lemon
How to build a website ...
that supports my brand ?
that communicates the right message ?
that can reach the right people ?
that activates interaction with the brand ?
that detects new prospects ?
Sweet Lemon
And the story never ends ...
maintenance
updates
evolution
Sweet Lemon
The answer is
a good story
Sweet Lemon
What’s the scope ?
Do we want to inform ?
Sweet Lemon
What’s the scope ?
Do we want an experience ?
Sweet Lemon
What’s the scope ?
Is it a campaign ?
Sweet Lemon
What’s the scope ?
Is it a campaign ?
Sweet Lemon
What’s the scope ?
Is it the result of a communication strategy ?
Sweet Lemon
Anyway...
The user needs the experience You need to define the scope
Create a conceptOffer an experience
Sweet Lemon
Creative Brief
Creative Brief (client) Creative Briefing (interna) Brainstorm Creative Team Review P&K
Sweet Lemon
Who are we talking to ?
Who are the (main) target groups ?
• Prospects• Clients• Jobs• Brand lovers
Sweet Lemon
What does our client want ?
Be a luxury brand: experience Present new products Present collections Registrations
Sweet Lemon
What do our users want ?
What do they want ?
• Information About ? What kind of information ?
• Pre-sales or Post-sales ? Inform before buying a product ? Confirm choice
• Search for dealers• Win ...• Participate
Sweet Lemon
How do people find you ?
Communication campaigns Search Incoming Links (from other websites) Direct URL Returning visitors Brand reputation
Sweet Lemon
How ?
Define Content Strategy
• Desk research: Competitors Existing offer online Analysis of existing website statistics or user tracking Research (InSites, Forrester, ...)
• Workshop to define user needs With clients With users: focus groups
• Know-How
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Content overview
List all content items List functionalities
Sweet Lemon
Information Architecture
Structure the content (user-centric)
• Flowchart: Bottom-up• Navigation scheme
Sweet Lemon
Landing Page(language Selection)
Homepage News & EventsContact Us Using the Fabrics
Design With our Fabrics
About JDC JDC Agents
Browse by Quality Color picker
References
Results List(color option)
Product Detail (focus production)
Quality Certificate Detail Agent
FormTech Sheet Download
Results List(quality option)Product Detail(focus design)
Request Color Charts
opening text Europe mapName
Address
Email 1
phone
Route
Contact UsAbout JDC JDC AgentsNews & Events
List items
Detail article
Article
References
List items
Reference x
Detail reference
Using the Fabrics
Design With our Fabrics
News & Events
References
Homepage
Download document
Form
opening text
IA Proposal JDC Website - jan.2008
Sweet Lemon
Wireframes
Mock-up of homepage with navigation scheme Mock-up of all pages and/or templates
Basis for:• designers• development• copywriting
Sweet Lemon
Color charts Using our fabrics Design with our fabrics
nl fr en
Subscribe Newsletter
about JDC Contact us JDC Agents
Banner
News & Events
Visual Used to set the corporate Image: the design Focus on results.
JDC is not only selling fabrics, we also stay in touch with the market. And we want to share this with you
List of news & events
Subscribe Newsletter
Name
Company Name
e-mail address
subscribe >
Color Picker preview
Colorpicker
Address information
IA Proposal JDC Website - jan.2008
Send to a colleague
Sweet Lemon
Content & Web Copy
Long copy• as short as possible
Structure
Essential info in titles & on top
Translations
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Content
Text
Animation
Video
Photo
Audio
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Who ?
New web copy (soon)
Freelance copywriters
Content Producers
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Interface design
Conceptual design
Apply housestyle
Art Direction
Sweet Lemon
How ?
Homepage + sub pages
After approval: design all pages (based on wireframes)
Sweet Lemon
Software Architect
Functional Analysis
How are we going to produce it ?• Which techology• Describe functionalities
Sweet Lemon
Dynamic vs Static
Content changes frequently ? How many languages ?
Dynamic:• Content in database
CMS:• Manage content without technical knowledge• Partly / complete site
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Back-end
Administration Pages to manage content Login with different user roles Database-driven
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Front-end
Interface production:
• html / css
• flash
• hybrid
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Scripting: Front-end & Back-end
ASP Php Open source / closed source CMS
Integration
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Testing
Internal testing & debugging
External testing & debugging: client
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Live
Production server
Live server• Hosting
Maintenance
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Timing
2 to 3 months
more ...
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Budget
depends ...