Brand book en

3

4

what is wor(l)d

values

Lorae ium facus dis modit millaut volupid entotat

ariae illibus, sanimo temod molupta et eatiisquae

molupta ernatemqui sedi dit estio toMus.

Etum exceped erferovitas as eaquid expel

is rupta solenia cus ius alicienis molorem

sumquis exerum, optas a sit aut eatus ex eosto.

ETUM EXCEPED ERFEROVITAS AS EAST

x

15

3 Iconographic language

on off

emotional level

user level

heart

smile iphone computer

money flower leaf co2

man

girl

shopping

manager married secretary worker single

boyfriend girlfriend

homechildren

pig housewife retired mother

senior elderlybaby

24h

woman married single guy boy

3.1 Iconographiclanguage

aircloud wings iphone computer telephone

16


products level

applications level

contacts

softcall multicall credit setuprecents

status instant messaging

add contact(to call/to chat)

on-off search

softsim isim wor(l)d home

membership businessmembership

webmeet

business license 12$ 25$ 65$

business business

17

utility level

= straight under right left play

pause forward rewind

softsim isim + − × ÷

print downloaddoc

forward

argentina

canada

denmark

china

germany

colombia

greece

croatia

guadeloupe

chile

france

australia austria azores belgium brazil

cyprus south

hong kong

flag level

hungary indonesia ireland israelindia italia

luxemburg kazakhstan south corea malaysiajapan malta


martinique marocco netherlands new zelandmexico norway

peru portugal puerto rico romaniapoland russia

singapore spain switzerland taiwanslovenia thailand

turkey usa venezuelauk

18


19

3.2 examples

x

17x

1x2x 2x


2x 2x

21

4 Corporate image

4.1 a Letterheadconstruction

DicSans 600 wt 9 pt

DicSans 300 wt 9 ptInterlinea 10 pt

DicSans 300 wt 9 pt

DicSans 600 wt 9 ptDicSans 300 wt 9 pt

TitlesDicSans 600 wt 14 pt

A4 210 x 297 mm

* 60% reduction

40 mm40 mm

22

4.1 b Letterhead

4 Corporate image

A4 210 x 297 mm

* 60% reduction

23

4.2 Second sheet

4 Corporate image

A4 210 x 297 mm

* 60% reduction

24

4 Corporate image

4.3 aBusiness cardconstruction

DicSans 300 wt 8 ptInterlinea 12 ptInterlinea 9 pt

QualificationDicSans 300 wt 7 ptInterlinea 12 pt

DicSans 600 wt 8 pt

85 x 50 mm

*original size

40 mm

25

4.3 b Business card

Basic Elements of Visual3 Corporate image

85 x 50 mm

*original size

26

4 Corporate image

4.4 a Envelopeconstruction


DicSans 600 wt 9 pt

230 x 110 mm

*60% reduction

27

4.4 b Envelope

4 Corporate image

230 x 110 mm

*60% reduction

28

4.5 a Envelope bagconstruction

RecepientDicSans 300 wt 14 pt

Brand

InfoDicSans 600 wt 9 ptInterlinea 12 ptDicSans 300 wt 9 ptInterlinea 9 pt

B5 176 x 250 mm

*60% reduction

4 Corporate image

29

4.5 b Envelope bag

B5 176 x 250 mm

B4250 x 353

* 60% reduction

For all sizes of envelopeswill be used a standardsticky / sticker.

4 Corporate image

30

4.6 a Billboardconstruction

HeaderBrand

Visual

HeadlineDicSans 600 wt 90 ptInterlinea 90 pt

HighlightDicSans 600 wt 60 ptInterlinea 60 pt

FooterDicSans 600 wt 26 ptInterlinea 28 pt


Body copyDicSans 300 wt 46 ptInterlinea 50 pt

700 x 100 mm

*15% reduction 193,3 mm193,3 mm 193,3 mm

700 mm

563 mm

211 mm

121,5 mm

104,5 mm

1000 mm

30 m

m

30 m

m

30 m

m

30 m

m

4 Corporate image

31

4.6 b Billboard

700 x 100 mm

*15% reduction

4 Corporate image

32

4.7 a Brochure construction

HeaderBrand

Visual

HeadlineDicSans 600 wt 28 ptInterlinea 28 pt

HighlightDicSans 600 wt 18 ptInterlinea 18 pt

FooterDicSans 600 wt 8 ptInterlinea 8,5 pt

DicSans 300 wt 8 ptInterlinea 8,5 pt

TxtDicSans 300 wt 14 ptInterlinea 15 pt

TxtDicSans 300 wt 14 ptInterlinea 15 pt

A4210 x 297 mm

*60% reduction

4 Corporate image

33

4.7 b Brochure

A4 210 x 297 mm

*60% reduction

4 Corporate image