Boot camp social virtual networks 2

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Andrew KrzmarzickSenior Project Coordinator

The Graduate Schoolhttp://www.graduateschool.edu

Phone: 919-767-9088 Email: [email protected] Twitter: @krazykriz LinkedIn: AndrewKrzmarzick Blog: http://generationshift.blogspot.com

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Social Virtual Networking

(Not Just for Kids …Anymore!)

April 14-15, 2009Knoxville, Tennessee

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Social Virtual Networks – What?

Social Networks – How?

Social Networks – Why?

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Someone of ANY age who is actively using social

media and engages others

on the Internet with a "2.0" mindset:

creative, collaborative and community oriented.

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Source: Flickr – lyzadanger’s photostream

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Generations Explained

Generation Name* Birth Years, Ages in 2009 % of total adult population

% of internet-using population

Gen Y (Millennials) Born 1977-1990, Ages 18-32 26% 30% Gen X Born 1965-1976, Ages 33-44 20% 23% Younger Boomers Born 1955-1964, Ages 45-54 20% 22% Older Boomers Born 1946-1954, Ages 55-63 13% 13% Silent Generation Born 1937-1945, Ages 64-72 9% 7% G.I. Generation Born -1936, Age 73+ 9% 4%

Source: Pew Internet & American Life Project December 2008 survey. N=2,253 total adults, and margin of error is ±2%. N=1,650 total internet users, and margin of error is ±3%.

*All generation labels used in this report, with the exception of “Younger -” and “Older -” Boomers, are the names conventionalized by Howe and Strauss’s book, Generations: Strauss, William & Howe, Neil. Generations: The History of America's Future, 1584 to 2069 (Perennial, 1992). As for “Younger Boomers” and “Older Boomers,” enough research has been done to suggest that the two decades of Baby Boomers are different enough to merit being divided into distinct generational groups.

35%

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1.0

2.0

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Who has the most connections/friends/followers

?

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The Gurus: Lee and Sachi LeFever The Mecca: http://www.CommonCraft.com

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Sharing

InformationIdeasInsightIssuesIndividualsIntelligence

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Contact Me

Steve ResslerFounder, GovLoop.com

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Business Problem:Millions of government employees working on similar issues but no safe place to connect and share best practices

Solution: GovLoop.com - Social Network for Government Community

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• Assessed various technology solutions

• Ning provided a low-cost and flexible framework to build

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Build-Out

• Assessed similar community sites

• Assessed popular Ning networks

• Test users

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Roll-Out

• Launched site grassroots to peers

• Coordinated with good government organizations

• News ideas generate press

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Building Momentum

• Identify/Empower Early Adopters• Market where People Are

– Twitter, LinkedIn, Facebook, etc

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Continual Evolution

Added Features Along the

Way• Videos• Radio• Photos• Podcast• Member and

Project of Week

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• Feedback from Members• Polls and Surveys• Google Analytics

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Where Are We Now?

• Nearly 9,000 members• CTO, CIO, Politicians, Professors,

and Innovative Minds across F/S/L/I

• Over 1,00 blogs, 350 discussions, 300 groups, 100 events, 3,300 photos, and 200 videos

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Contact Me

Steve ResslerFounder, GovLoop.comEmail: [email protected]: @govloop

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Mission:

To connect millions of public sector professionals with their colleagues, government partners

and social groups in a single knowledge sharing and learning community, enabling them to access information that will improve their jobs, their careers and their lives.

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Disgover is for:

Government Professionals:

• Current and former• Federal, mil., state &

local • Nearing retirement• Changing jobs or

locations• Working across

agencies• In learning teams• Government agencies’

administrative personnel

Public Sector Partners:• Learning Organizations• Professional

Organizations• Trade Unions• Special Interest

Groups• Content

Partners/Providers• Public Service

Organizations

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Meet Jack Bauer

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See Jacksignupfor

class

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See Jacksnarl

atemail

for class

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See Jack complete sign-upand gain access to:

• Class materials• Class discussion/forums• Teacher blog• Telework newsfeed• Events/calendar/

announcements• Relevant other groups• Relevant other courses• Other class members and

instructor

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See Jacksmile

atanywhere

,anytime

extendedclassroom

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Hi again, Lee!

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• Free • Social Networking• “Micro-blogging”• Send and read user updates

aka “Tweets”• Text-based• 140 characters or less• Anywhere, anytime via cell or computer

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Profile: Memphis Fire Department

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http://newthinking.bearingpoint.com/2008/11/20/govtwit-directory/

• 200+ State and Local

• 170+ Federal Agencies/ Executive Branch

• 90+ The Hill

GovTwit Directory

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http://twitter.pbwiki.com/USGovernment

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@Astro_Mike Tweets

@FDArecalls

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Hashtag: #gov20boot

Real-time tweeting

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Top 10 Ways Government’s Using Twitter

Federal: Crowd-sourcing ideas to

improve

State: Communicating with citizens

County: Posting links to key information

City: Reporting incidents, sending alerts

Legislators: Sharing proceedings from

floor

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Top 10 Ways Government’s Using Twitter

Candidates: Getting out the vote

Good Gov Groups: Pressing for change,

innovation

Academia: Engaging in thought

leadership

All: Promoting events, surveys, studies,

etc.

All: ???

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Groups

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5 Ways Government Could Use LinkedIn1. Recruit candidates for open positions

2. Find job candidate

references/recommendations

3. Launch discussions with industry through

groups

4. Engage citizens and constituents in

conversation

5. Create cross-agency and international

connections

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3 Ways to Use

for Government

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1. Post Your Budget

2. Host a Community Center

Website

3. Share Your History

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?

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Sylvia Sweets Tea RoomCorner of School and

Main Streets, Brockton, Mass.

• Uploaded January 8, 2008 with assorted notes, subjects, call number, etc.

• 20+ comments from Jan 2008 to last week

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• Internal meetings began early 2007

• Zero staff members worked full-time on this project!

• Purchased a Flickr Pro account at $24.95/year

• 1-time cost of 222 hours of tech programming over 6 months

• Uploaded 3,100 photos in January 2008

• Ongoing costs involve a 7-member team, equivalent to 1 FTE (including tracking LOC photo usage on external blogs, communications, etc)

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…24 Hours Later• All 3,100+ photos viewed

• 392,000 views on the photostream

• 650,000 views of photos

• 1.1 million total views on LOC account

• 420 photos had comments

• 1,200 photos were favorited

…9 Months Later:

• 5,621 photos as of 3/19/09

• 10 Million+ views

• Site averages 500,000 views a month

• 7,166 comments

• Flickr members favorited 79% of photos

• Between Jan - May 2008, average LOC PPOC websites rose 20% per month, compared to 2007

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“Increasing the ability to engage and connect with photos increases the sense of ownership and respect that people feel for these photos.”

“Lessons learned from this project provide guideposts to the type of experience that people would like to have with our collections.”

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1. Why? Tie to mission, goals, objectives,

needs, gaps.

2. Who? Assign owner/contributors; define

audience.

3. How? Decide which tools best meet goals.

4. What? Content is the key to success.

5. When? Create a schedule to implement and

evaluate. 60

Steps to Implementation

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“I have never been one for networking of any kind, so I wasn’t really thrilled at the prospect of jumping into the world of social networking.

However, as I aspired to the ranks of the federal government’s Senior Executive Service, I realized that building coalitions and developing an extensive network of associates helps us collaborate and share best practices and provides for the flow of diverse ideas and diverse thinking.”

-Linda Cureton, NASA CIO, April 20, 2009http://fcw.com/Articles/2009/04/20/Cureton-comment.aspx

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Federal Brain Drain

of all Federal workers are eligible to retire by 2015

90% of 6,000 Federal Executives of boomers expect to work in

their retirement years

68% expect to never retire – cycle of work/play

Half of boomers want second careers that help others

60%

70%

Sources: - Partnership for Public Service, Issue Brief PPS-05-08: Federal Brain Drain, November 2005- AARP, Knowledge Management, Staying Ahead of the Curve 2003: The AARP Working in Retirement Study.- Harvard School of Public Health-MetLife foundation Initiative on Retirement and Civic Engagement, Reinventing Aging: Baby Boomers and Civic Engagement, October 23, 2005- Merrill Lynch, New Retirement Survey: A Perspective from the Baby Boomer Generation, February 23, 2005.

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Partnership for Public Service Survey

42% of college juniors/seniors were extremely/very interested in working for the federal government

Only out of 3,000 students felt extremely or very knowledgeable about federal jobs.

Source: - Ruzick, K. Students Eager for Government Jobs, Unsure How to Get Them. Found at goveexec.com/dailyfed/0506/0506r1.htm.

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• resolve the government’s issues with standard terms and conditions governing:

liability limits endorsements freedom of information and legal jurisdiction

• negotiated the agreements on behalf of all agencies• avoids development of separate agreements with each• agencies free to use Twitter: compatible w/federal use.


• Transparency

• Accountability

• Participation

• Recruitment

• Retention

• Efficiency

• Communication

• Knowledge

Transfer

Business Reasons


1. Not just for kids!!! It’s THE bridge between the generations.

2. Move ‘em up the mountain via education and training.

3. Who’s your end user? Solutions must be sensitive to people of all ages.

4. It’s for your own good! Boomers need to lead; create a flex culture now.

5. Get ’em in! Recruit fresh public sector personnel (Boomers, too!).

6. Keep ‘em there! Retention of current personnel via knowledge transfer (and fun!).


Perpetual

PARTY!Professional

CONFERENCE?

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For More Information:

Andrew Krzmarzick

Senior Project Coordinator

(202) 821-6288

[email protected]

http://www.graduateschool.edu

http://generationshift.blogspot.com

Twitter: @krazykriz

Thank

You!