ATLANTA  CONTENT  STRATEGY  December  2009  #contentstrategy  

Book  Chat  

Sponsored  by  

Dom  Darda  Photo  

www.contentstrategy.com  

PROBLEM  

Why  does  web  content  mostly  suck?  

RELATED  INSIGHTS  

•  We  brought  together  marke@ng,  IT  /  CMS,  UX,  and  design  in  August  2009.  

•  They  argued  discussed  the  problem.  

•  Kris@na  Halvorson  moderated.  

•  Check  it  out  at  Blip.tv!  

DISCIPLINE  

• When  you  hear  “content  strategy,”  what  do  you  think  about?  

•  Has  your  perspec@ve  on  content  strategy  changed  over  the  past  year?  How?  

• What  benefits  of  content  strategy  do  you  see?  

2010  ACS  PROGRAM  

Content  Strategy:    What’s  in  It  for  You?  •  Margot  Bloomstein  •  January  21    •  GREAT  for  content  stakeholders  

•  Registra@on  now  open  

PLAN  

• What  do  you  do  to  plan  for  content?  • What’s  your  favorite  lesson  learned  about  content  audi@ng  or  content  analysis?  

• What  does  making  “achievable”  strategic  recommenda@ons  mean  to  you?  

2010  ACS  PROGRAM  

Editorial  Strategy  •  Jeff  MacIntyre,  Predicate    

•  Select  panelists  •  Applied  ac@vi@es  •  February  

HANDY  RESOURCES  

•  Content  Is  King  Karen  McGrane  

•  Content  Analysis:    A  Prac@cal  Approach  UXma^ers  -­‐  Colleen  Jones  

•  The  Content  Strategist  As  Digital  Curator  A  List  Apart  -­‐  Erin  Scime  

CREATE  

•  Is  web  content  copywri@ng?  Why  or  why  not?  • Why  start  with  the  content  instead  of  the  tools  and  channels?  

• What’s  the  difference  between  SEO  and  content  strategy?  

2010  ACS  PROGRAM  

Content  Strategy  and  SEO  •  Ian  Alexander,  Eat  Media  

•  Mike  Schinkel,  Atlanta  Web  Marketers  &  Atlanta  SEO  

•  SEO  specialist  •  May  20  

HANDY  RESOURCES  

•  Content  Gone  Wild  Rachel  Lovinger  

•  Content  Strategy  and  SEO:    Wordz  to  Your  Mother  Sca^er  /  Gather  

GOVERN  

•  How  do  you  measure  whether  content  is  working?  • Why  is  maintaining  content  important?  What  techniques  work  for  you?  

• What  are  the  drawbacks  to  thinking  of  websites  only  as  designs?  

2010  PROGRAM  

Analy@cs    •  Eric  Peterson,  Web  Analy@cs  Demys@fied  

•  Joint  with  CHI*Atlanta  •  Details  coming  soon!  

HANDY  RESOURCES  

•  10  Things  Every  Business  Person  Should  Know  About  Content  Strategy  Melissa  Rach  

•  Content  Lifecycle  Panel  CS  NYC    Erin  Scime,  Jeffrey  Durland,    Paul  Ford,  Michael  Barnwell  

Content  strategy  takes  the  world  by  storm!  

PARADIGM  

Some  2010  InternaIonal  Events  Featuring  Content  Strategy  

Let’s  Keep  ATL  on  the  Map  

• More  local  programs  are  in  the  works!  •  Help  us  bring  them  to  life.  

–  ParIcipate  – Volunteer  –  Sponsor