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BOF AMERICAS 2012: Role of Innovation Execs in Use Cases Session

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The role of Innovation Execs in Use Cases Session by Matt Greeley, Brightidea

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Page 1: BOF AMERICAS 2012: Role of Innovation Execs in Use Cases Session
Page 2: BOF AMERICAS 2012: Role of Innovation Execs in Use Cases Session

The  Innova*on  Execu*ve  2012    

Page 3: BOF AMERICAS 2012: Role of Innovation Execs in Use Cases Session

The  Innova*on  Execu*ve  

Page 4: BOF AMERICAS 2012: Role of Innovation Execs in Use Cases Session

A  New  Role  Emerging  in  Larger  Organiza*ons  

 

§  Chief  Innova/on  Officer  §  Strategy  and  Innova/on  §  Strategic  Ini/a/ves  §  Opera/ons,  Strategy  &  Innova/on  §  Strategic  Program  Office  

§  C-­‐Suite  (Strategic)    §  In-­‐Department  /  In-­‐Division    

Page 5: BOF AMERICAS 2012: Role of Innovation Execs in Use Cases Session

You  Know  the  Type…  §  The  “Disrup/ve”  Leader  §  Independent  Thinker  §  Tells  Truth  to  Power    §  Has  Driven  Successful  Projects  in  the  Past  §  Connected  but  not  Overly-­‐Poli/cal  §  Values  Crea/vity  over  Compe//on  

§  Makes  things  Happen  with  Limited  Budget  

§  Do  what  others  think  is  impossible  

§  Willing  to  Re-­‐Think  Anything  

§  Not  a  Cap/ve  of  the  Past  

 

Page 6: BOF AMERICAS 2012: Role of Innovation Execs in Use Cases Session

Broad  Mandate  

§  Create  a  Culture  of  Innova*on  §  Determine  Strategy  (Approach)  §  Drive  Key  Strategic  Projects  §  Oversee  a  Corporate  Innova/on  Center  §  Coordinate  Network  of  Innova*on  Champions  §  Innova/on  Training  &  Workshops  §  Discover,  Select  &  Execute  Game  Changers  §  Monitor  External  Environment  for  Disrup/on  §  Establish  Processes  and  Metrics  §  Provision  Tools  (Facilitate  or  Hand-­‐Off)  §  Diagnose  Problems  and  BoPlenecks  §  Showcase  Past  Success  §  Report  on  Ac*vi*es  

 

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Challenges  &  Risks  

§  Skep/cism  around  “Managing”  Innova/on  §  “Innova/on”  Means  Different  things  to  

Different  People  §  Organiza/on  Over  Op/mized  (No  Whitespace)  §  Too  Many  Stakeholders  §  Visibility  vs  Results  (Ac/vity  vs  Success)  §  Limited  Budget  (Sharing  Resources)  §  Trying  to  Do  Everything  at  Once  §  Where  to  Start?  §  Quan/fying  Value  and  ROI  §  Ownership  Conflicts  with  Other  Departments  §  Communica/ng  Value  of  Group  

Page 8: BOF AMERICAS 2012: Role of Innovation Execs in Use Cases Session

Organiza*onal  Aspira*ons  

§  Culture  of  Innova/on  

§  Customer  Centric  

§  External  Awareness  §  Agility  §  Grow  Budget,  Team  &  Influence  

§  Instrument  &  Quan/fy  Process(es)  

§  Increased  Innova/on  Produc/vity  §  Defensible  Profit  

Page 9: BOF AMERICAS 2012: Role of Innovation Execs in Use Cases Session

Success  

Page 10: BOF AMERICAS 2012: Role of Innovation Execs in Use Cases Session

Roadmap  

-­‐  Inven/on  Disclosure  (Legal)  -­‐  Open  Innova/on  (R&D)  -­‐  New  Product  Dev  (R&D)  -­‐  Con/nuous  Improvement  (Ops)  -­‐  Public  Contest  (Marke/ng)  -­‐  Related  Services  Packages  

Alt  Use  Cases  (Dept  Support)  

-­‐  SB  User  Experience    -­‐  PL  Improvements  -­‐  Lifecycle  Metrics  

Strategic  Innova*on    Process  

-­‐  WS  Redesign  -­‐  Enterprise  Repor/ng  -­‐  Campaign  Planning        -­‐  Topic  Defini/on        -­‐  In-­‐Take        -­‐  Timeline        -­‐  Wrap-­‐Up  

Ad-­‐Hoc    WebStorms  

-­‐  Custom  Fields  -­‐  Custom  Workflow  -­‐  Rules  Engine  

PlaWorm  

Page 11: BOF AMERICAS 2012: Role of Innovation Execs in Use Cases Session