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The role of Innovation Execs in Use Cases Session by Matt Greeley, Brightidea
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The Innova*on Execu*ve 2012
The Innova*on Execu*ve
A New Role Emerging in Larger Organiza*ons
§ Chief Innova/on Officer § Strategy and Innova/on § Strategic Ini/a/ves § Opera/ons, Strategy & Innova/on § Strategic Program Office
§ C-‐Suite (Strategic) § In-‐Department / In-‐Division
You Know the Type… § The “Disrup/ve” Leader § Independent Thinker § Tells Truth to Power § Has Driven Successful Projects in the Past § Connected but not Overly-‐Poli/cal § Values Crea/vity over Compe//on
§ Makes things Happen with Limited Budget
§ Do what others think is impossible
§ Willing to Re-‐Think Anything
§ Not a Cap/ve of the Past
Broad Mandate
§ Create a Culture of Innova*on § Determine Strategy (Approach) § Drive Key Strategic Projects § Oversee a Corporate Innova/on Center § Coordinate Network of Innova*on Champions § Innova/on Training & Workshops § Discover, Select & Execute Game Changers § Monitor External Environment for Disrup/on § Establish Processes and Metrics § Provision Tools (Facilitate or Hand-‐Off) § Diagnose Problems and BoPlenecks § Showcase Past Success § Report on Ac*vi*es
Challenges & Risks
§ Skep/cism around “Managing” Innova/on § “Innova/on” Means Different things to
Different People § Organiza/on Over Op/mized (No Whitespace) § Too Many Stakeholders § Visibility vs Results (Ac/vity vs Success) § Limited Budget (Sharing Resources) § Trying to Do Everything at Once § Where to Start? § Quan/fying Value and ROI § Ownership Conflicts with Other Departments § Communica/ng Value of Group
Organiza*onal Aspira*ons
§ Culture of Innova/on
§ Customer Centric
§ External Awareness § Agility § Grow Budget, Team & Influence
§ Instrument & Quan/fy Process(es)
§ Increased Innova/on Produc/vity § Defensible Profit
Success
Roadmap
-‐ Inven/on Disclosure (Legal) -‐ Open Innova/on (R&D) -‐ New Product Dev (R&D) -‐ Con/nuous Improvement (Ops) -‐ Public Contest (Marke/ng) -‐ Related Services Packages
Alt Use Cases (Dept Support)
-‐ SB User Experience -‐ PL Improvements -‐ Lifecycle Metrics
Strategic Innova*on Process
-‐ WS Redesign -‐ Enterprise Repor/ng -‐ Campaign Planning -‐ Topic Defini/on -‐ In-‐Take -‐ Timeline -‐ Wrap-‐Up
Ad-‐Hoc WebStorms
-‐ Custom Fields -‐ Custom Workflow -‐ Rules Engine
PlaWorm