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Americas RegionJune 6 & 7, 2012

•Location Maps•Pre-Event

•Details

•Innovation Event •Agenda•Speakers•Breakout Sessions

•Happy Hour•Details•Map

•Recommended Hotels•BOF Community Site

Contents

“The BOF is not a sales event. It is a decidedly peer-to-peer conversation.

Often those with the quietest voices will be saying the most interesting things. We would do well to listen. All of us here in one way or another are tinkering with some fundamental forces of nature; Individual human creativity and a society’s need and resistance

to change…

In a sense we are attempting to he “hackers” of the otherwise natural phenomenon of human invention. Much like primitive man once struggled to harness forces beyond his control like: raging rivers, electricity, and flame to the benefit of all that would come

after him.

It is in this spirit that we come together. In an environment where the perspectives of anyone who shares these core values are welcome.

We gather as intellectually curious observers. Guided by the framework of science and experimentation; but not to the exclusion of hunches, impressions and intuition. For much of the science in this field has yet to be written.

Our focus is not self-interest, personal or corporate agendas, but explicitly “progress in the field of innovation”. In understanding it’s underlying structure, patterns and idiosyncrasies.

While we will stay informed on the latest developments in academia, we approach the subject as practitioners in applying this new knowledge to real world situations.”

Matt Greeley, Founder and CEO, Brightidea.com

BOF Charter

Birds of a Feather Attendees

Sponsor

Directions

Motorola Solutions 1303 East Algonquin Road Schaumburg, Illinois 60196

Motorola Customer Briefing Center – Campus Directions Enter at Visitor Entrance A on West Drive - Building 1297, Door 65

Innovation Center & NetworkingJune 6, 2012

5:00pm – 8:00pm

Innovation Center & Networking

Kick off BOF with a group networking event at the Motorola Solutions Innovation Center.

Enjoy an exclusive tour of the center, and some good eats and drinks while interacting with fellow attendees.

Innovation Event

June 7, 2012

9:00am – 5:30pm

Tentative Agenda – Morning

9:00 – 9:30 Attendee Registration

9:30 – 9:45 Welcome and Introductions Motorola & BOF Charter

9:45 – 10:30 Motorola Presentation “Innovation Framework”

10:30 – 10:50 Break

10:50 – 11:35 Chevron Presentation

11:35 – 12:00 Group Photo Taking

12:00 – 1:00 Lunch - Informal Discussions Everyone

Tentative Agenda – Afternoon

1:00 – 1:15 Jason Silva

1:15 – 1:45 Jeffery Philips

Author of Relentless Innovation

1:45 – 2:10 Break

2:10 – 3:10 Breakout sessions 1

3:10 – 3:30 Break

3:30 – 4:30 Breakout sessions 2

4:30 – 4:50 Break

4:50 – 5:15 Global Trends in Innovation Management 5:30 Happy Hour

Speakers

Speakers

Heidi HattendorfDirector, Innovation Development

Heidi Hattendorf is the Director of Innovation Development at Motorola Solutions in the Emerging Business Office, part of the Chief Technology Office.  She brings over 20 years experience in Telecoms

from Public Safety and two-way radio to consumer mobile phones and network solutions on 3G/4G.  Heidi led several new business areas and managed from customer requirements to product

development through to promotion including full P&L management. She has an undergraduate degree in Business and an MBA in Global Marketing Management.  She has extensive global experience having lived and worked overseas in both Madrid, Spain and London, UK where she held Global

portfolio management roles. She spent the last 11 years overseas and repatriated to the US a year ago to focus on driving Innovation. She is fluent in English and Spanish.

Heidi is now taking her broad ranging communications expertise, multiple vertical market and extensive customer facing experience plus global presence having lived and worked in 3 countries plus roles

spanning over 40 countries towards driving Innovation.  She heads up an Innovation team focused on identifying, creating opportunities and investments in adjacent markets and technologies to drive growth. Heidi is also responsible globally for the Innovation framework which harnesses and drives ideas from

within the teams to create new solutions for the market. She is currently based in the Chicago area working at the Motorola Solutions Global headquarters.

Speakers

Michele EggerInnovation Capability Operations

Michele has been described by her peers as someone who successfully leverages a blend of skills including empathy, enthusiasm, positivity, creativity and “business street-wise common sense.”  She believes this stems from growing up a tomboy in the Midwest (actually a suburb ~30 minutes from here called Burbank). She worked in a factory to pay for her education and obtained her Bachelors in Sociology with an emphasis on Criminal Justice and Psychology.  Twenty plus years ago, after a

stint in Juvenile Probation as a Deputy Probation Counselor, Michele began her Chevron journey as a shift technician in the Fuels Lab. She moved up and spent 6 years with the Oronite Additives

Division where an aptitude for documentation and training began to emerge. She transitioned to Corporate HR Global Workforce Development Group that included application of leading-edge

technologies to accelerate and nurture learning and development. Her creative approach led to an Innovation mentorship opportunity and a position in Downstream Marketing to promote and foster a

Climate of Ingenuity. She continues to hone her innovation skills in ITC where she manages all aspects of an Innovation Service Program including the operations of a very successful

collaboration facility – the Innovation Zone. Michele is inspired by the innocence and creativity of kids, her favorite quote is by Suzuki: "In the eyes of a beginner all things are possible, in the eyes of an expert only a few." She challenges you to see the possibilities and then have the courage to do

something about it!

SpeakersJeffery Phillips

Author of Relentless Innovation

Jeffery is a lead innovation consultant for OVO, and has been working in the innovation space for close to ten years. He is particularly interested in

helping large organizations create a repeatable innovation capability - what we call an innovation discipline. He has helped organizations identify trends

and build trend spotting and competitive intelligence systems, synthesize trends and determine what the trends may mean for future business by building scenarios. He has lead face to face and distributed brainstorms

following some of the best practices we've aggregated over the years, many from the Creative Problem Solving institute.

He has helped define innovation processes and teams and worked with firms to change their corporate cultures to embrace innovation and include an innovation component in evaluation and compensation. Further, as open innovation has become more and more important, He has helped firms

create strategies for working with partners and customers to speed innovation.

Prior to working as an innovation consultant, Jeffery has led sales and marketing efforts for several consulting and high tech software firms. He has an MBA in marketing from the University of Texas and a BS in Engineering

from the University of Virginia.

He writes an ongoing newsletter on innovation topics for OVO and also writes two blogs - Innovate on Purpose about innovation and Thinking

Faster, which is about managing in the modern workforce.

Breakout Sessions 1

Beginner

Getting Started

Tips for starting a new

program. Learn how to

build your crowd.

Angie Winegar -

FCSA, Director Strategy &

Innovation 

Advanced

Advanced Functionality

& Configuratio

nHighlight effective

admin options. Latest enhancements. Score carding When to use

which features. Brian Brown &

James Pasmantier – Brightidea, Innovation

Analyst & VP of PS

Executive

Role of Use-Cases

in EIM

Importance of Use cases in

EIM

Matt Greeley – Brightidea,

CEO

“Innovation Soup”

Advanced users get together for

discussing processes and tools that have

and have not worked.

Andre St-martin –

Emerson, Lead Innovation Strategist

All

Topic

Facilitator

Description

Track

Breakout Sessions 2

Beginner

Getting Started

Tips for starting a new

program. Learn how to

build your crowd.

Angie Winegar -

FCSA, Director Strategy &

Innovation 

Advanced

Roadmap

A look at what is coming on Brightidea’s roadmap.

Jason Hardy- Smith –

Brightidea, VP Product

Executive

Role of Use-Cases

in EIM

Importance of Use cases in

EIM

Matt Greeley – Brightidea,

CEO

America Invents Act Workshop

Roundtable discussion on the

change from a ‘first to invent’ to ‘first to

file’ model for patents in the US.

Discuss how the new law will affect large companies sourcing and management of potential inventions.

Maria Thompson – Motorola,

Director Innovation Strategy

Deep DiveAll

Topic

Facilitator

Description

Track

Breakout FacilitatorsAngie WinegarDirector of Strategy & innovation

André St-Martin Lead Innovation Strategist

André St-Martin is Lead Innovation Strategist at Emerson (NYSE: EMR).Throughout his career, opportunities allowed him to learn and experiment in many areas while working with many cultures. In over 20 years in the industry, he held different

responsibilities in design, new product introduction and management (configuration, systems engineering, project).

In 2008, he implemented the first ideation tool at Emerson. He applies a learn-to-learn approach to bite everyday into new challenges and to have fun. He currently enjoys facilitating innovation management where he seeks and adapts best-in-class

practices, develops new processes, and manages the tools to fuel the innovation initiatives.

André earned a BS EE and is currently located in Montreal.

Angie Winegar is Director of Strategy & Innovation at Farm Credit Services of America in Omaha, Nebraska. Angie is leading the efforts to embed innovation into the

company’s culture and build the capacity to bring innovative processes, products and services to the company’s diverse group of customers.

Angie has been with Farm Credit Services of America for 12 years working in the

agriculture financial industry with an array of experience in areas of customer support, sales, credit, strategic planning, innovation and leadership. She draws on these experiences to provide leadership specific to customer research ensuring the customer's viewpoint is firmly at the center of development and deployment,

particularly for technology-based products and services.

Breakout FacilitatorsMaria ThompsonDirector Innovation Strategy

Maria designs and facilitates Directed Innovation workshops in alignment with Intellectual Property Strategy to generate breakthrough ideas and

business growth. In addition, she benchmarks best practice Intellectual Asset Management processes, systems and tools and accelerate the adoption of these by working closely with our global network of Innovation Champions and our lead technologists to increase organizational Innovation Capability

Maturity and garner high-value Intellectual Property Rights.

Matthew Greeley is Founder and CEO of Brightidea, the global leader in On-Demand Innovation Pipeline Management (IPM) software.

Prior to founding Brightidea, Matthew consulted for Wrenchead.com, helping them to raise capital at a $100 million valuation from investors including: Polaris Ventures,

Goldman Sachs, and CBS Corporation. Before joining Wrenchead.com, Matthew co-founded Silicon Valley enterprise software provider Alyanza Software, which was acquired by Niku eight months after founding, yielding triple digit returns to early

investors. Matthew began his career at FMK Advisors, an east coast hedge fund, where he focused on marketing and fund raising.

He holds a degree in Computer Engineering from Stevens Institute of Technology and studied Creativity and Marketing at Stanford University.

Matt GreeleyCEO

Breakout Facilitators

Jason Hardy-Smith is Vice President of Product Management for Brightidea. An expert in the development lifecycle of Software-as-a-Service (SaaS) enterprise software, Jason brings over 15 years of expertise and

vision to our product team. Jason spent over ten years at Oracle developing and bringing key global applications to market, including the Oracle Project Management and Oracle SFA suites. Prior to joining Brightidea, he led design and product management for several successful first-to-market SaaS products,

including BLUEROADS' Channel Focused Lead Referral Management.A leader, visionary, and technology expert, Jason drives user experience, product roadmap, and product

marketing of the Brightidea suite. Jason holds an honors degree in electronic engineering from the University of Glasgow, Scotland.

Jason Hardy-SmithVice President of Product Management

James Pasmantier is currently the Vice President of Professional Services at Brightidea. As an innovation management expert with over 12 years of experience, James oversees a team of highly-trained innovation analysts that deal regularly with enterprise innovation management implementation and on-going support

for clients globally in the Financial, Pharmaceutical, and High Tech industries. Prior to joining Brightidea in 2006, he founded a software business focused on the Pharmaceutical industry and was a consultant with Accenture and KPMG. James received a Masters of Business Administration from

Columbia Business School and a Bachelor of Arts from Johns Hopkins University.

James PasmantierVice President of Professional Services

Breakout Facilitators

Brian Brown Innovation Analyst

Brian Brown is an Innovation Analyst in the Professional Services department at Brightidea. Brian is responsible for helping Brightidea clients implement enterprise innovation management

systems and provides on-going consulting and support for clients globally.

Prior to joining Brightidea in 2010, Brian owned and operated a successful IT consulting company in Los Angeles, California. Brian holds a Bachelor of Business Administration degree with an

emphasis in Information Technology from the University of San Diego.

Happy HourJune 7, 2012

5:30pm

Directly following the conclusion of BOF, join us for cocktails.

1385 N. Meacham Rd.Schaumburg, IL 60173

847.969.9500http://www.westwoodtavern.com

Happy Hour

Directions to Westwood Tavern from Motorola

Additional Information

Where to Stay Marriott Renaissance Schaumburg Hotel & Convention CenterAddress: 1551 Thoreau Drive, Schaumburg, IL 60173Tel: 847-303-4100 1.3 miles to Motorola Solutions CampusShuttle: Yes

Embassy Suites Hotel - Schaumburg Address: 1939 North Meacham Road, Schaumburg, IL 60173 Tel: 847-397-1313   Fax: 847-397-9007 2.2 miles to Motorola Solutions CampusShuttle: Yes

Hyatt Place Chicago/Schaumburg Address: 1851 McConnor Pkwy, Schaumburg, IL 60173 Tel: 847-330-1060 2.2 miles to Motorola Solutions CampusShuttle: Yes

Hyatt Summerfield Suites Chicago/ Schaumburg Address: 1251 E. American Lane, Schaumburg, IL 60173   Tel: 847-706-9007 2.3 miles to Motorola Solutions CampusShuttle: Yes

Birds of a Feather Community

Register for the Birds of a Feather Community at

http://bi.brightidea.com/bof

Here you can keep up-to-date on the event and connect with other innovation practitioners

around the world.

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