WWW.BobMarley.com

Spreading the Love:Bob Marley Digital

Strategy

It’s a Lifestyle Peace, Love, Patience,

Happiness

Fairness, equality, awareness

Big Idea Stop drug association

Generate more brand awareness to a wider range of people.

Build excitement and buzz

Focus on a “Well-being” lifestyle

Campaign will run for 6 months, during warmer months (April-September)

Target Audience Those who want peace, justice,

and equality

Acceptance, peace, love, and happiness

Religous?

Ages 13-30, all races, all genders (mostly male)

Engaging the Lifestyle

Facebook, Twitter, Pinterest, Instagram

Social Media Engagement

Post engaging content on social media accounts that is relevant and important/exciting to the target audience

Posting and sharing news and new products to social media websites

Engaging with similar brands and sharing their content

Blog Creating a blog for

BobMarley.com will help prospective customers learn about the way of life that the brand represents

Having SEO for the blog will also help drive traffic to BobMarley.com

Social Media can point followers in the direction of the blog so that they can receive more brand insight

KPI: Key Performance Indicators

Social Media Engagement: Likes, comments, shares, followers, etc.

Leads from blog to website

Sales performance month to month

Blog visits

Google Adwords and SEO

•Receive more traffic to the website and potentially increase sales from the increased website traffic

•Help gather market data, increase brand awareness, and help draw in good leads

$960/dayEstimated: 117+ Clicks a day4k Impressions

SEO:Using keywordsEditing SEO titles for blog pagesUsing good meta descriptions

BudgetTotal Budget: $48,000/month

SEO: $4,800/month

Google AdWords: $28,800/month

Social Media Marketing: $7,200/month

Blog Writer/Manager: $2,400/month