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Business Model
Generation
Hi, Munich.
Hard Work beforehand
Prologue
No strategy survives the first contact with the enemy..
No business model survives the first contact with the customer..
Biz Model IOI
Business Model Canvas Essentials
Genesis
Created by Alex Osterwalder, Yves Pigneur and many more..
Concept
Analogous to the human brain left - logic right - emotion
A business model..
..describes the rationale of how an organization creates, delivers, and captures value.
Business Model Canvas Nine Building Blocks
Customer Segment
Customer Segment
For whom are we creating value..
Value Proposition
Value Proposition
What value do we deliver to the customer..
Channels
Channels
Through which Channels do our Customer Segments want to be reached..
Customer Relationship
Customer Relationship
What type of relationship does each of our Customer Segments expect us to establish..
Revenue Streams
Revenue Streams
For what value are our customers really willing to pay..
Key Resources
Key Resources
What Key Resources do our Value Propositions require..
Key Activities
Key Activities
What Key Activities do our Value Propositions require..
Key Partnerships
Key Partnerships
Who are our Key Partners..
Cost Structure
Cost Structure
What are the most important costs inherent in our business model..
Overview Got it..
-Quiz- -TIME-
which Co. ..
Apple iTunes
Some Examples The Good, the Bad, and the Ugly
The Bad and Ugly
The Good
Epilogue
Thoughts on the BMC how to use it
be visual
be creative
IDEA IDEA IDEA IDEA IDEA IDEA IDEA IDEA IDEA IDEA IDEA IDEA
IDEA IDEA IDEA IDEA IDEA IDEA
IDEA IDEA IDEA IDEA IDEA IDEA
IDEA IDEA IDEA IDEA IDEA IDEA IDEA IDEA IDEA IDEA IDEA IDEA
iterate
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x x x
x x x
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x x
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x x
x x x x
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x x x x
I
get structure
Thank you. Now enjoy yourself and start to work..
Credits
prezo by:
arturlapinsch
STARTeurope
BMC methodology:
www.businessmodelgeneration.com
Show some love
war explosion: http://bit.ly/tZ2mYc Apple Newton: http://bit.ly/saaTcx Starbucks logo: http://bit.ly/bbIcUH Gilette logo: http://bit.ly/tng7NV Color logo: http://bit.ly/t1nzhO New Coke can: http://bit.ly/8Z1GCg Stick Figure: http://bit.ly/sg1KYk Creative Canvas: http://bit.ly/sqs0PA Structured Canvas: http://bit.ly/vJCcHx
Image Credits