An Online and New Media Marketing Plan By Holly Hind

Target Market= Women ages 25-65 in mountain locations California, Oregon, Washington, Colorado, Utah

Already has: Website- clean cut, easy to navigate

30-45 visits per day Facebook – almost 400 followers Twitter – 7 followers Blog- hasn’t been updated in 3 months Newsletter- 350 recipients Etsy- about 50 views per day

Problem -> cannot reach profit over $28K Online New Media budget= $15,000

Overview

Plan- Increase brand awareness and generate more sales Needs to do:

Website- start optimization of keywords Increase to 100 visits per day

Facebook – increase to 1500 over next year Twitter – Delete Blog- weekly postings

Post about workshop classes Newsletter- increase from 350-600 Etsy- increase to 250 visits per day Start a Google Analytics account

Reach

Website and Newsletter -Website needs button to sign up

for Newsletter-keywords in website-take out bridal section

remember main focus-Newsletter sent start of each

month-There should be multiple

Newsletters/emails during special events and when new promotions are starting

Conversion starts with website access and leads to newsletter sign ups, sales, and can bring to loyal customers

Advertising: Facebook, Etsy, Google AdWords

Advertising: Facebook, Etsy, Google AdWords

Promo codes ranging from: Free Shipping 10%, 15%, 20% OFF

Customer appreciation Holidays Student

25% and 30% OFF Cyber Monday Black Friday

Engage

Customer Loyalty Student discount Black Friday Small Business Saturday Cyber Monday Valentine’s Day First Day of Summer (6/12) Customer appreciation day

Promotions

Promo codes ranging from: Free Shipping 10%, 15%, 20% OFF

Customer appreciation Holidays Student

25% and 30% OFF Cyber Monday Black Friday

Google Analytics Primary source of data Have analytics set up for

Website Etsy site

Google AdWords Shows which key words are being clicked

Etsy- mainly for increase sales Also can be used to view site visits, revenue, sales, favorites Customer service stats

Facebook Gives information when post is promoted

Gender, age, location

Measurement