Blue ocean strategyValeriya Galiullina / Agnese LubkaYana Shelkova / Oleksandra Soroka

Blue ocean strategy

Book based on 150 new market creations in more than 30 industries (100 years)

Creating new markets instead of competing in existing ones

Stand apart but keep the costs low

Blue VS Red ocean strategy

MethodologyDesigning, building, establishing, testing and

packaging

Methodology Value innovation is a cornerstone of blue

ocean strategy Pursuit of differentiation and low cost Creating value for both buyers and company

Why should you use it?

To avoid competition and be leader on your market

After easier to keep clientele Profit impact is significantly higher in creating

new market spaces Saving costs and increasing the value

Copa di Vino“The Copa di Vino company is a single pour, wine by the glass, culture and team of enthusiastic people.”

Hard Rock Cafe Theme Restaurant Music memorabilia on the walls of the

restaurants = unique design Specific Range of Clientele

Go Pro Manufacturer high – definition personal

cameras, used mostly for extreme sports Innovation = created their blue ocean Captured new demand

It is your time to dive into the blue ocean!

Don't wait start now

www.blueoceanstrategy.com