Creative Pitches &

Sponsored Posts 3Chicken Creative: Julie Nowell@julienowellwww.threechickenconsulting www.3chickensandaboat.com

Awesome Pitch

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Awesome Post

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Perfect Storm of Awesomeness

1. The Attraction

Don’t fake it

Don’t apply for “everything”, pick and choose

Make it real. Be honest about what you can offer

this brand

Does it work with your brand, and your style?

Look to the brands you already use & love

2. The Audit

Explore and learn!

Assess their social media footprint – where can you help?

Monitor what they have done with other

bloggers

Understand their brand objectives

Follow them, engage with them

3. Be their #1 Fan

Start off slow!

Build relationship with a brand.

Cold calls are “ok” but have a lower chance of

sale

Engage with the brand socially. Show support. Be

their Biggest fan.

4. The Ask

When pitching it

remember…

What can you do for them?

Why are you so special? (your numbers, your

brand)

What will the ROI be of working with you

What are your fees?

Offer them choices

Give them a “package rate”

5. Celebrate

Run it like a business

Celebrate your success

Assess the plan

Refine the package

Bill and get organized

BE AWESOME

Be unique, be yourself, and

be awesome

Find a unique way to run your campaign

Be professional and on time

Ask questions, give suggestions, take feedback

EDIT

Take great pics

Be creative and approach from a fresh angle

Oh, and NARRATE

With a personal narrative blog we create an authentic identity that the reader can build a

relationship with and, in time, trust.

Narrating WORKS.

Brands LOVE it.

We maintain our authenticity

ALWAYS:• Maintain your theme

and style of

communication

• Include idiosyncrasies of

yourself (or your

brand/industry)

• Allow quirks and

individual personality to

shine

Report Back

Report

Back! (don’t blow it now!)

Campaign reporting

Good reporting keeps the window open for future work!

All details that reflect the success of the

campaign

Pull out specific questions that your readers had (great for a re-pitch)

Analyze the tracking you had set before

campaign launch

Work with 3chicken

Individual consulting & coaching

Pitching & campaign coaching

Website audits

Branding and marketing tactics

Asset management and product development

Use code BLISS when you email for a 10% discount on all packages & sessions.