San Mateo Mothers Club, 355 membersSan Mateo Mothers Club, 355 members 1Will add new photoHoward County Striders Females

The Digital Platform for Trusted Groups

Exercise Group

Parents Club

PTA

Neighborhood Association

Family GroupVolunteer Committee

95%Influence others

purchases

Over 1 Million Community Influencers

95%female

92%have children

89%are 25-54

82%facebook67%

Use coupons

69%Have pets

81%homeowners

28%early adopters

52%Smartphone

users

Influence life online and off in their local communities

59%$80K+ HHI

70%BA/BS

or higher

What Members Do

Share news, files and photos

Search the best local deals,

sourced daily

Review and recommend products

and services

Watch videos andadd comments

Buy, sell and trade

Seek and give adviceto friends

Plan and scheduleevents

Share member profiles

Gain consumer insights

Orchestrate successful launch

Drive purchase, brand advocacy

Share a passion

Reach targeted audience

BigTent Engagement Marketing Capabilities

Living Labs

Product Introduction

Brand Activation

Cause Marketing

Display Advertising

Display Ads

Survey

Product Review Form Email Communications

Calphalon Key InfluencerCase Study – Consumer Insights

Results•1.5 million impressions served• CTR .20%•1,900 survey respondents •82% of respondents opted in to participate in key influencer group•500 Cooks with Style identified •500+ product reviews created (goal was 250 reviews)•Averaged 120 words per promotion review (35% increase from regular reviews)•Organic Blog posts outside of BigTent:

Canning with Kids: http://www.canningwithkids.com/blog/2010/04/product-review-calphalon-unison-sear-nonstick.htmlThe Zimmer Zoo: http://zimmerzoo.wordpress.com/2010/03/29/makes-my-monday-free-stuff/LIVE TO EAT: http://livetoeat-blog.blogspot.com/2010/04/cooking-with-calphalon.html Living in Maryland: http://livinginmaryland.blogspot.com/2010/04/calphalon-review.html Break the Cycle: http://breakthecycle4them.blogspot.com/s

•Next Steps: Branded Community

Calphalon Key InfluencerCase Study – Consumer Insights

# M

embe

rsClorox Green Works Brand CommunityCase Study – Brand Activation

Branded Community

Group News Email

Clorox Green Works Brand Community

Results• 300+ Key Influencer Members• Survey – Battery Segmentation and Key Influencer• 1.2 MM impressions• 2,248 Completed Survey – 1 Week• CTR .23%• 85% of survey respondents opt-in to participate• Ongoing living lab used for:

– Product research– Consumer perceptions

• Next Steps – Consumer Insights and Promotional Programs

“I'm definitely a convert to all things Green Works since I tried the dish soap - seriously, you've got to try it! It's the first environmentally friendly soap that actually cuts grease and doesn't destroy my hands. Thanks for helping me see the light.”— Dominique

Case Study – Brand Activation

Case Study – Geo-targeted New Product Introduction

Godiva Coffee Tasting Parties

© 2009 Big Tent Design, Inc. Confidential.

Display Ads

Entry Form

Viral Sharing

Results• 300K impressions phase one

– Total of 800k • 12,370 invitees• CTR .21%• 15 Offline Group integration Parties• 720 party attendees

– 300 + Consumer Insight Surveys completed at the parties– Hundreds of Photos

• Geo-Targeted in Northern California• Next Steps — Scaling to National Footprint

Godiva Coffee Tasting PartiesCase Study – Geo-targeted New Product Introduction

Program Currently Running• 814K impressions• CTR .23%• Second of four campaigns

Case Study – Cause Marketing

Cloud B Audubon Campaign

Display adsDonation landing page

eBay Classifieds Sponsorship

Currently in Development• 3 tiers of sponsorship- Display advertising- Product sponsorship- Product integration &

cross-posting

Classifieds Sponsorship

Case Study — Feature Sponsorship

BigTent Engagement Marketing Partners