The Big Tent of Multimodal CompositionDr. Cheryl E. Ballhttp://ceball.com@s2ceball

theories & concepts behind Writer/Designermultiliteracies pedagogyrhetorical genre studiesaccessibility & usability theory editorial pedagogy

New London Groups Modes of Meaninglinguistic (delivery, vocab, logos, )aural (music, sound effects, )visual (colors, perspective, )gestural (body, kinesics, feeling/affect, )spatial (layout, architecture, ) Cope & Kalantzis (Eds.), Multiliteracies: A Pedagogy for the Design of Social Futures, 2000, p. 26.any combination = multimodal

New London Groups Pedagogy of MultiliteraciesSituated practiceOvert instructionCritical framingTransformed practiceimage from http://www.psephizo.com/Available DesignsDesign(ing)Redesign(ing)

Rhetorical genre studiesreal-world genresactual audiencesevaluative criteria based on above

Bawarshi & Reiff, Genre: An introduction, 2010. http://wac.colostate.edu/books/bawarshi_reiff/

Editorial Pedagogypara-professionalizationmentoringrecursive learningreal audiences

Ball, Cheryl E. (2012) Editorial Pedagogy. Hybrid Pedagogy

Kairos: Rhetoric, Technology, & Pedagogythe journal

webtext examples

peer reviewprocess

developmentalformativerecursiveevaluative

design editingrhetoricityaccessibilityusabilitysustainability

design editingrhetoricityaccessibilityusabilitysustainability

macrodesign-editing

macro example peer review: rhetoricity

macro assessment criteriacreativityconceptual coreresearch/credibilityform : contentaudiencetimeliness

microdesign-editing

Matsuda >(listen once. Write down key words once.)

microassessment criteriakey terms??disciplinary knowledge?disciplinary expectations?cultural expectations?genre conventions?technical affordances?breaking of genres?

Webtext Assignment Sequenceteaching philosophy & values [1 week]readings in field & values analysis [2-3 weeks]venue/publication analysis [1 week]audience & genre analysis [2 weeks]media, modes, & tech analysis [2 weeks]project pitch & proposal [2-3 weeks]collaborative webtext [4-5 weeks]peer-review & reflection [1-2 weeks]submission emails [1 week]

assignment sequencing

webtext-specific assignment sequencewriter/designer

undergraduate student publications

What genres would work in your classes?

Cheryl Ball | s2ceball@gmail.com | @s2ceball | http://ceball.comThank you.