Gerd LeonhardFuturist, Author, CEO

TheFuturesAgencyBasel, Switzerland

The Future of Creativity and Culture in a networked

and always-on world

The

futu

re is

already h

ere! Welcome to

The Networked SocietyTh

e fu

ture

is already h

ere!

The

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Culture Art Society Politics

BusinessMoneyMarkets

Technology

TelecomIT

Media Content

Digital culture knows no silos

A new breed of Culture is emerging...

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A networked culture :)

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Social Local Mobile Cloud Video

“SoLoMo”Th

e fu

ture

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ere!

Creative Industries

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From Paper Culture to

Screen Culture

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A mobile and multi-screen world Th

e fu

ture

is already h

ere!

The

futu

re is

already h

ere! The complete convergence of

Internet and Television

The

futu

re is

already h

ere! Imagine 5 Billion connected devices

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Every screen is becoming some kind of connected TV, Radio or Reader

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Natural user interfaces: touch | speak | gesture

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Samsung Connected TV on Youtube

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New Interfaces | External Brains?Th

e fu

ture

is already h

ere!

Dr. Michio Kaku via Youtube

The

futu

re is

already h

ere! Explosion of disruptive technologies

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The

futu

re is

already h

ere! The next challenge: AR, human-machine interfaces,

arti!cial intelligence , bionics, robotics... singularity?Th

e fu

ture

is already h

ere!

The

futu

re is

already h

ere! Seeing things in new ways is sometimes crucial

Source: Flickr.com/langwitches

The

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The

futu

re is

already h

ere! The crowd and the cloud - the

global village is here, !nally!Th

e fu

ture

is already h

ere!

Marshall McLuhan 1971 via Youtube

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ere!

But the Global Village is not really about technology

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The

futu

re is

already h

ere! From Independence to

InterdependenceTh

e fu

ture

is already h

ere!

Source: Tumblr (unknown:(

The

futu

re is

already h

ere! Egosphere to Biosphere

The

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re is

already h

ere!

We are the show!

The

futu

re is

already h

ere! Likeonomics: a boon for creators

The

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ere!

The

futu

re is

already h

ere! Reputation Economy & Social Capital

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ere!

The

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ere!

But beware of Publicy OverkillTh

e fu

ture

is already h

ere!

The

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‘Of!ine’ is the new luxuryTh

e fu

ture

is already h

ere!

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“Creativity is the residue of time wasted”*Albert Einstein

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Image via Flicrk/burningMan

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Broadband technologies but narrow-band minds?

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Not restriction but permission. Not control but engagement.

Culture & Creativity Killers: Resist!

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Piracy? The only way forward is Permission. Openness. Transparency. Web-native Models.

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Image via the WSJ

The

futu

re is

already h

ere! Traditional Copyright is a

burning platform for the future remuneration of creativity

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The

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In the future, we must build value

around the content

Next: sustainable Capitalism

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D E S I G N :

Thanks foryour time!•gerdfuturist.com

• thefuturesagency.com

•gerdtube.com (video)

•slideshare.net/gleonhard

•Download: Futurist App

The

futu

re is

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ere!

Special thanks to my designer, Gary Alpern / Alpern Creative