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Beyond Beyond Blue Ocean, In Terms of Your Customers

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This Customer Focus version of "Beyond Blue Ocean" as it applies to Customers introduces the need to: - Attract customers... over and over and over again, - Quickly determine what types of clients are most profitable and your best brand advocates, - Figure out how to get more customers like this, and - Keep the profitable ones happy and loyal. Detailed suggestions for each of the above will be included in subsequent posts. This slide show also touches on the need to guard against competitive predators.

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