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The buildup of business on a core value like hedgehogs might be a recipe for disaster. Find out why
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Beware of the Hedgehog Strategy
Ali Anani
I dedicate this presentation to a dear
and idea-triggering friend
To
Guarav Mishra
Hedgehog teaches us to focus
Have one core value and use it
effectively
The fox has never caught a hedgehog
hedgehog’s Approach
Adopting the hedgehog strategy
might send business in
chaos
The thorns serve the system and the system serves the thorn. They work together and serve each other. The ball shape reduces the outside area and the thorns target their enemy better. It is the whole in the thorns and thorns in the whole.
But
That is NOT enough
Hedgehogs know how to curl up. They still need to know when to open up
Residual fear keep
hedgehogs in the stressing
ball form
So are organizations
Fear closes organizations up from emerging opportunities if it lasts long.Fear also stresses the organization
The bullet proof
Kodak did not fail because it missed the digital age. It actually invented the first digital camera in 1975. However, instead of marketing the new technology, the company held back for fear of hurting its lucrative film business, even after digital products were reshaping the market.
http://www.forbes.com/sites/avidan/2012/01/23/kodak-failed-by-asking-the-wrong-marketing-question/
Kodak bosses buried their heads in the sand of hibernation. The crystal quartz turned into sinking sand
It is not enough to roll up in
past success
It is more important to avoid the irrelevance of the core business
Business tend to wrap up in the ball of past successes
The Other Side of Innovation
Physical Trap
Psychological Trap
Strategic Trap
Avoid the trap of past successes
http://tommakau.com/2011/03/30/why-great-companies-fail/
Successful Hibernation
Hedgehogs hibernate
Businesses do
Stress of defending strains the body and it shows symptoms of hibernation
Stress of defending strains companies
Business Is like A hedgehog: Hibernation is not the solutionHaving one core strategy is unforgivable unless the company has high adaptability; else hibernate and die like a hedgehog
When do hedgehogs hibernate?
The timing of hibernation does depend on many
things including the weather. When it gets
very cold, they will hibernate (if they are
fit and fat enough) because their natural food disappears in the
cold weather.
Likewise; companies
hibernate in the chilly winter of
demand retraction
No hibernation Winter hibernation Full hibernation
Do not scare the customers. This way they might curl up and point their gulls towards you
Fearful customers will see you as a threat
Having a core business is NOT enough for growth or survival
Learning from the past to shape the future is the
solution