BETTER BUSINESS INSIGHT MEANSBETTER BUSINESS DECISIONS

SUPERCHARGE YOUR BUSINESS!

SUZANNE LIVINGSTON | IBM SOCIAL BUSINESS

The social media revolution is changing the way people interact and creates new relationships leveraging the social graph

Three shifts are creating an opportunity for social technology to create real business value

Pressure to build and share expertise for competitive advantage

Growing demand for 24/7 and mobile connectedness

Increasingly influential and vocal customers

CEOs understand that they need to more effectively leverage their human capital to create competitive advantage

Products / services innovation

Human capital

Customer relationships

Brand(s)

Business model innovation

Technology

71%

66%

52%

43%

33%

30%

Human capital is the leadingcited source of economicvalue, but...

Key sources of sustained economic value1

...CEOs face significant workforce challenges.

The average turnover in the US

is 15% per fiscal year.

Total costs of replacement can

reach 200% of an

employee’s annual salary.2

Social media and the emergence of social graphs is illustrating opportunities for competitive advantage by integrating social into

business processes

Market Management Process: Marketing

We can now do market segmentation in real-time.

Critical Situation Process: Customer Service

Find who can best help me address this urgent problem for my client

Software Deployment Process: IT

Find the technical expertise to fix an error in our ERP system.

Talent Management Process: HR

Anticipate and react competitive poaching of top talent

Lead Development Process: Sales

Use predictive analytics to gather insights into what customers will buy next

To become a social business, leaders must define the right problem to address and develop a purposeful and deliberate plan

Sales Marketing HRCustomerService

Product and Service Development

Core business processes

Foster trust and transform culture

Create a sharedvision of the culture

Design social workpractices into existing business processes

Align adoption strategy and measurements with organizational culture

Manage to a new way of working, thinking, trusting and engaging customers

A secure and scalable social platform is essential to empower the transformation of

core business processes

Platform for social business

Social NetworkingServices are presence indicator, meetings, mail, blogs, wiki’s, other

Social AnalyticsServices are sentiment analysis, web analytics, smart filtering, other

Social ContentServices are web content editing, enterprise content management, shared files, folders, other

Process, Governance, Security & Lifecycle Management

IBM Connections continues to be the social software platform of choice for leading

organizations

Working with more than 50% of the world's Fortune 100 companies

Market Leader in Social Software Platforms, ranked #1, for three years running

Bringing new, cutting-edge capabilitiesincluding gamification, video, compliance, project management and mobility

outcomes for our clients

social business engagement platform

ecosystem and industry expertise

IBM sets the pace for social business

1Source: Gartner Magic Quadrant for Social Software in the Workplace, August 20112Source: The Forrester Wave™: Enterprise Social Platforms, Q3 2011 and The Forrester Wave™: Cloud Strategies for Online Collaboraton Software Vendors, Q3 2012, Forrester Research, Inc 3Source: IDC: Number 1 position from 2009-2011, IDC Worldwide Enterprise Social Software 2011 Vendor Shares, doc #235273, June 2012.4Source: Aragon Research Globe for Enterprise Social Software, Aug 2012

social content analytics mobility cloud

2X A Leader! Forrester Wave Enterprise Social Platform and Cloud Strategies for Online Collaboration Software Vendors

Worldwide Market Leader for 3 years in a row!

Leader in Aragon Research Globe for

Enterprise Social Software

IBM is in the leaderquadrant in the Gartner

Magic Quadrant for Social Software in the Workplace,

August 2011

A customer-focused strategy is coreto our market success

Social “Everywhere” Strategy Comprehensive out-of-the-box integration and widest range of deployment options to protect existing information technology investments

Proven Scalability, Open Standards based architecture ... We “socialize” your applications

Extensive Mobile support Blackberry, iPhone, Android & Nokia S60 3rd & 5th edition

Deep Industry Skills and Social Transformation Experience AGENDA: Deployment, Integration and Adoption 'Best Practices'

Time to Market Advantage: Enabling the next generation of socially-enabled solutions on customers' existing investments and heterogeneous platforms

Pipeline of innovation from IBM Research delivers new value faster

Social Networking: Up-to-the-minute in-context views of critical content & activity in your network

Embedded Experiences

Activity Stream

Connections Mail

Community Pages

Social Analytics: Uncover new insights & drive engagement with communities-of-interest to optimize enterprise outcomes

Adoption Insight

Trending Topics

Sentiment

Social Content: Enables rich document services within communities

Document ManagementAccess Content Anywhere

Notes Social Edition: Bringing together social into an integrated user experience

With the IBM Customer Experience Suite & Intranet Experience Suite clients are creating value built on a proven foundation of technology

IBM Customer Experience Suite IBM Intranet Experience Suite

The foundationWebSphere Portal V8.0 | IBM Web Content Manager V8.0 | IBM Forms V8.0 | IBM Web Experience

Factory V8.0

What's new

The next-generation intranet now ... with seamlessly integrated social tools

Content authoring made easier ... while leveraging existing web properties for new ROI

Business-user generated self-service applications ... complete with mobile experiences

Insights through instrumented web analytics ... with new web experiences in minutes

Stay connected any time any where with comprehensive mobile options

Social Business Adoption

Executive Adoption Sets the Pace

Executive tapping into Wisdom of the crowds

Communities of Expertise

54,000 MembersOfficial Communication

Dedicated Librarians

IBM Software Community

Competitive Sales Community

3,000 MembersDepartment

Industry Focused Community

10,000 MembersLine of Business

Human Resources

Guide your teams to business and professional success

Collaborate. Develop. Build.

Learn how you can grow your career at IBM

Driving Key HR Business Initiatives• Cross Generational Diversity

• Perspectives on Leadership

• Building a Culture of Innovation

Give or get peer/manager recognition

Sales• Drive More “Social” Selling

• Sales Eminence

• Change the Sales Process• Deal Progression

• Expand Territories

• Social Learning

• IBM Software Community = 52K members

• Competitive

• Evangelism

IBM Social Computing Guidelines

1. Know and follow IBM's Business Conduct Guidelines.

2. IBMers are personally responsible for the content they publish on-line, whether in a blog, social computing site or any other form of user-generated media. Be mindful that what you publish will be public for a long time—protect your privacy and take care to understand a site's terms of service.

3. Identify yourself—name and, when relevant, role at IBM—when you discuss IBM or IBM-related matters, such as IBM products or services. You must make it clear that you are speaking for yourself and not on behalf of IBM.

4. If you publish content online relevant to IBM in your personal capacity use a disclaimer such as this: "The postings on this site are my own and don't necessarily represent IBM's positions, strategies or opinions."

5. Respect your audience. Don't use ethnic slurs, personal insults, obscenity, or engage in any conduct that would not be acceptable in IBM's workplace. You should also show proper consideration for others' privacy and for topics that may be considered objectionable or inflammatory—such as politics and religion.

6. Don't provide IBM's or another's confidential or other proprietary information and never discuss IBM business performance or other sensitive matters publicly.

7. Don't cite or reference clients, partners or suppliers without their approval. When you do make a reference, link back to the source. Don't publish anything that might allow inferences to be drawn which could embarrass or damage a client.

8. Be aware of your association with IBM in online social networks. If you identify yourself as an IBMer, ensure your profile and related content is consistent with how you wish to present yourself with colleagues and clients.Don't pick fights, be the first to correct your own mistakes. Try to add value. Provide worthwhile information and perspective. IBM's brand is best represented by its people and what you publish may reflect on IBM's brand.

9. Don’t use use IBM logos or trademarks unless approved to do so.

10. Respect copyright, fair use and financial disclosure laws.

IBM Social BusinessAhead

What are we focused on “Next”?

Purposeful interactions withSocial Business Solutions

Deeper insights withSocial Analytics

Flexibility and Choice to Bring Social Everywhere

Advancing the Social Business Platform

IBM Connections is the social fabric that connects business processes with collaborative work

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Check out what's new on IBM Connections 4.0

IBM Connections 4.0 Overview Demo

http://www.youtube.com/watch?v=JOynRkYWFSM

Android Demo on YouTube

http://www.youtube.com/watch?v=-hY4z3amdt8

iPad Demo on YouTube

http://www.youtube.com/watch?v=OPS6dpO_N8o

Check out 4.0 in Greenhouse http://bit.ly/ConnNextBeta

Sample Community in Greenhouse http://bit.ly/40Community

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External Resources and Information

New IBM Social Landing Page http://ibm.com/social

Latest product info, research, podcasts, and morehttp://www.ibm.com/lotus/connections

IBM Connections Team Bloghttp://ibmsocialsoftware.com

Assets, discussion, and opinion about driving the adoption of IBM social software

http://www.ibm.com/blogs/socialbusiness

App/Widget Catalog http://catalog.lotus.com

Start Your Social Business Journey Now!

Social Business transformation delivers real business value

Social Business is not an option – it's a mandate

Becoming a Social Business is easy with the IBM Connections Suite

ibm.com/social

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