My Background

• Developed ‘Live’ campaign used in 208 countries

• Managed largest territory in country. Promotion increased sales 34%

• Developed internet sales and marketing strategy, sold first integrated deal

• Created 4 of 6 ‘Hall of Fame’ banners• Launched Atkins Diet Online, 22 diets overall

• Wrote Ten Golden Rules for DMA July ‘03• Launched TenGoldenRules.com in 2003

What is TenGoldenRules.com?Landing Pages & Conversion

What is TenGoldenRules.com?Video

What is TenGoldenRules.com?Viral Marketing

What is TenGoldenRules.com?Search Engine Marketing

Recent MediaWall Street Journal

Recent MediaFOX Business TV

Tom Peters ‘The Brand Called You’ Fast Company in August 1997

“Start right now: as of this moment you're going to think of yourself differently! You're not an "employee" of General Motors….Starting

today you are a brand

Build Your Personal Brand

1. Be You Own Brand Manger

• Develop your brand marketing plan.

• How are you going to promote your brand? How are you going to take it to the next level?

• Set specific, measurable goals

2. Determine Your USP • What makes you

Distinctive?• How can you enhance

your unique skills • I determined my USP

was a combination of brand and online

• I wrote “The Ten Golden Rules of Internet Marketing” which shaped my life

3. Listen First “Listening is my first

move in starting to understand social media. Go and read blogs. Go visit Twitter.com and more importantly search.twitter.com, and see what people are saying. Read comments on people’s blogs and see which ones seem to get any response. Search using Google and Technorati.com, and start listening to conversations that are out there.”

Chris Brogan

4. Follow your passion!

• Where do you like to hang out

• What do you love to read?

• Create your content in an area that you really care about

http://garyvaynerchuk.com/2008/09/11/execute-on-being-you/

http://www.youtube.com/watch?v=EhqZ0RU95d4

5. Embrace Your Inner Author

• Create unique content. • Write a blog. Write a

book or a free eBook • Submit articles to

industry publications. • Create a website. • Build great content on

Facebook and LinkedIn

6. Build Your Net• Set a goal to make a

few quality connections • Give to Get• Ask about them • Add new contacts and

follow up • Be my friend!• Safety Net

7. Volunteer to Shine

• Volunteer to develop new skills

• Work in a comfort zone then push yourself

• Enhance a skill through freelance opportunities. Guru, e-Lance and BINTRO offer an opportunity for you to sell personal assets that might not be part of your current job but can be on your future resume!

Missy Ward winner of the ShareASale Pay It Forward Award!

8. Innovate to Lead • Test new

technologies. Take a free trial.

• Report on how new tools they work on your blog.

• Position yourself as an early adopter and soon people will be asking you about the next big thing!

• 9. Entrepreneur

• Entrepreneur is a verb • I wish I started earlier

in my career. • Employers look to hire

people who have managed their own business

• No barriers to starting. • Start selling products

as an affiliate CJ, LinkShare, or Share-A-Sale.

10. Speak Up!

• The biggest differentiator for my career

• Toastmasters • Volunteered for the

social committee at work and the charity association

• Presentation Zen • Practice makes

perfect!

Ten Golden Rules for Building Your Personal Brand

1. Be Your own Personal Brand Manager2. Determine Your USP3. Listen4. Follow Your Passion!5. Embrace Your Inner Author6. Build Your Net7. Volunteer to Shine8. Innovate to Lead9. Entrepreneur10. Speak Up!