BarCamp Miami 2009 - Ten Golden Rules for Building Your Personal Brand

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Jay Berkowitz of Ten Golden Rules presents the Ten Golden Rules for Building Your Personal Brand at BarCamp Miami.


  • 1.

2. My Background

  • Developed Live campaign used in 208 countries
  • Managed largest territory in country. Promotion increased sales 34%
  • Developed internet sales and marketing strategy, sold first integrated deal
  • Created 4 of 6 Hall of Fame banners
  • Launched Atkins Diet Online, 22 diets overall
  • Wrote Ten Golden Rules for DMA July 03
  • Launched in 2003

3. What is Landing Pages & Conversion 4. What is Video 5. What is Viral Marketing 6. What is Search Engine Marketing 7. Recent Media Wall Street Journal 8. Recent Media FOX Business TV 9. Start right now : as of this moment you're going to think of yourself differently!You're not an "employee" of General Motors . Starting todayyou are a brand Tom Peters The Brand Called YouFast Company in August 1997 Build Your Personal Brand 10.

  • 1. Be You Own Brand Manger
  • Develop your brand marketing plan.
  • How are you going to promote your brand? How are you going to take it to the next level?
  • Set specific, measurable goals


  • 2. Determine Your USP
  • What makes you Distinctive?
  • How can you enhance your unique skills
  • I determined my USP was a combination of brand and online
  • I wrote The Ten Golden Rules of Internet Marketing which shaped my life


  • 3. Listen First
  • Listening is my first move in starting to understand social media.G o and read blogs. Go visit and more , and see what people are saying. Read comments on peoples blogs and see which ones seem to get any response. Search using Google and, and start listening to conversations that are out there.

Chris Brogan 13.

  • 4. Follow your passion!
  • Where do you like to hang out
  • What do you love to read?
  • Create your content in an area that you really care about 14.

  • 5. Embrace Your Inner Author
  • Create unique content.
  • Write a blog. Write a book or a free eBook
  • Submit articles to industry publications.
  • Create a website.
  • Build great content on Facebook and LinkedIn


  • 6.Build Your Net
  • Set a goal to make a few quality connections
  • Give to Get
  • Ask about them
  • Add new contacts and follow up
  • Be my friend!
  • Safety Net


  • 7. Volunteer to Shine
  • Volunteer to develop new skills
  • Work in a comfort zone then push yourself
  • Enhance a skill through freelance opportunities. Guru, e-Lance and BINTRO offer an opportunity for you to sell personal assets that might not be part of your current job but can be on your future resume!

Missy Ward winner of the ShareASale Pay It Forward Award! 17.

  • 8. Innovate to Lead
  • Test new technologies. Take a free trial.
  • Report on how new tools they work on your blog.
  • Position yourself as an early adopter and soon people will be asking you about the next big thing!


  • 9. Entrepreneur
  • Entrepreneur is a verb
  • I wish I started earlier in my career.
  • Employers look to hire people who have managed their own business
  • No barriers to starting.
  • Start selling products as an affiliate CJ, LinkShare, or Share-A-Sale.


  • 10. Speak Up!
  • The biggest differentiator for my career
  • Toastmasters
  • Volunteered for the social committee at work and the charity association
  • Presentation Zen
  • Practice makes perfect!


  • Ten Golden Rules for Building Your Personal Brand
  • Be Your own Personal Brand Manager
  • Determine Your USP
  • Listen
  • Follow Your Passion!
  • Embrace Your Inner Author
  • Build Your Net
  • Volunteer to Shine
  • Innovate to Lead
  • Entrepreneur
  • Speak Up!