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Our presentation from the Digital Strategy Innovation Summit 2013 in NY. BrandEmotivity's Global Managing Partner Nuno Santos spoke about trends in storage capacity, processing power, communications and sensors, and how brands can capitalise on these trends by focusing on storytelling.
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BALLS. BRANDS. STORIES.
Winning in the Hyper Digital AgeDigital Strategy Innovation SummitNew York, 21 March 2013
Nuno Santos - BrandEmotivity
Where are the balls going?1
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Storage CapacityProcessing PowerData CommunicationsSensorsEnergy Consumption
$
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Clouds of data and information
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The internet of many things
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By 2020, connected devices will reach 50 billion, outnumbering people by six to one
6 to 1 by 2020
The internet of many things
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data
data everywhere
4 mm wide1 mm thick
AccelerometerGyroscopeCompass
2,000 measurements per second - Low Energy8
data everywhere
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data everywhere
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Data
Information
Insights
Context
Forget insights - Welcome to Context
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The “invisible” computer
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Cloudsof Connected Devices
Cimple to interact, generating Data
allowing for Context
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At BrandEmotivity we call it
The HyperDigital age
Brands have never been more important2
c
Connected Equipment with sensors generating data
Algorithms, Data processing
and Analysis
Mobile as the hub of interaction and communication
Sensors Data
Communications
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Sensors generating and communicating data
c16
c17
c18
c19
c
Congratulations, Your 3rd drive today reached a maximum speed of 150 km/h, with a club face angle of 14 degrees....
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c21
... boring...
c
BRANDSStorytelling brings
meaning to Technology
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Lets add Brands
c23
Is there a Tiger in you?
c24
c
Congratulations, Your 3rd drive today was faster than Tiger Woods’ drive on the 13th hole of the final round of Augusta in 2011.
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c
BRANDSStorytelling brings
meaning to Technology
Connected Devices with sensors generating data
Contextual data combined with
algorithms
Mobile as the hub of interaction and communication
Sensors Data
Communications
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Data powered Branded Storytelling
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The HyperDigital age is all about
Data Powered Storytelling
Winning in the HyperDigital Age3
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Action #1Accept it. You have nowhere to hyde.
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Apple Google Amazon Nike Starbucks
Microsoft Yahoo Barnes& Noble Adidas
Nokia Microsoft Borders Asics Local
Tesco
Waitrose
Asda
Costa
Action #2Define a new play-field.
They have already eaten your breakfast.
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Action #3Innovate. Innovate. Innovate.
Start from the Brand, not the Product.
Stories
Devices
Data
BrandedInnovation
© BrandEmotivity
32
Action #4Break the walls. End the fiefdoms. Converge.
Your competitors will.
R&D Marketing Technology
Responsible for product innovation
Responsible for CreatingStories around Products
Responsible for DataSystems and CRM Systems
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Action #5Boardrooms are full of good excuses.You can only Win if you have the Guts.
