created:

May 27, 2010

Background and Professional Work Examples

victorerrante.com

I appreciate our recent meeting to discuss opportunities with Maritz. I hope you’ll agree that my experience as Creative Marketing Director, Group Account Director, and Director of Sales Promotion on both the B2B and B2C sides of the business has given me a 360º perspective on the sales and marketing process.

On the B2B side my teams have been involved in the creation, sales and implementation of traditional and web-enabled performance improvement/employee education systems, in-store merchandising programs, trade display contests, and other important marketing initiatives.

On the B2C side my teams have created web-enabled consumer continuity programs, sweepstakes/contests, and have been involved in the development, execution, and measurement of in/on/near-pack promotions, and national product launch events.

I am confident in my ability to once again be an important contributor to the Maritz team.

THANK YOU…

victorerrante.com

University of Missouri – Columbia

I Graduated in May of 1981 with a Bachelor of Arts degree in English. I spent much of my Junior and Senior years as a Research and Editorial Assistant to Dr. Walter C. Daniel, Department Head of English and Vice Chancellor of the University.

I was responsible for assisting Dr. Daniel in editing and preparing his original manuscripts for print/ publication, including the college text: Images of the Preacher in Afro-American Literature.

Mentor and friend

victorerrante.com

Stix, Baer & Fuller/Dillard’s Department Stores

Senior Copywriter (’82 – ’84)

In my first “real” job out of school, I was involved in scheduling and conducting weekly advertising meetings with General/Division Merchandising Managers/Buyers and collecting merchandise for photo shoots and reference materials to create print ad copy for the Home, Housewares, and Men’s store divisions.

I created all copy for these divisions, secured all buyer/merchant approvals, and arranged placement in local ROP for approximately 200 monthly advertisements.

victorerrante.com

Maritz Motivation Company

Project Head/Creative Supervisor (’84 – ’86)

Back in the 80s, landing a job at Maritz was like finding the holy grail. Maritz was a highly sought-after employer and I, like most Maritz employees, felt I had one of the best jobs in the industry. Maritz offered me the chance to branch out into new and exciting areas of marketing with national and international clients.

My job entailed identifying new sales opportunities with existing clients and the day-to-day management and supervision of Maritz resources to service these clients. I was also responsible for managing the profitability of my programs to maintain a consistent gross profit margin. My main account responsibility was managing one of Maritz’ most profitable books of business – Nissan’s Dealer programs – which contributed over $20 million in annual gross billings to Maritz.

victorerrante.com

Maritz Motivation Company

Creative Marketing Director (’87 – ’90)

In 1987 I was promoted to Creative Marketing Director of the Maritz West Coast Area’s Pacific and Universal City Regions. With my new title came the new responsibility of managing six Program Directors/Creative Supervisors. Our team developed incentive solutions for Nissan, Toyota, Mazda, Infiniti, Lexus, Honda, Isuzu, Southern California Gas, Southern California Edison, Transamerica Insurance Group and Von’s grocery accounts, among others.

victorerrante.com

Maritz Motivation Company

Creative Marketing Director (’87 – ’90)For decades Maritz had focused on the B2B side of the business exclusively. But clients were asking for B2C solutions to ensure there were qualified customers to purchase goods and services from their highly motivated sales teams. As the business needs of our clients evolved, we began staffing the Pacific/Universal City Regions for “non-traditional” business applications (i.e., direct marketing, point-of-sale, consumer promotion, etc.). We effectively started a new “company within a corporation” to service our import automotive and service-oriented clients. Paradigm shift.

With this change in our approach, Maritz had to get “connected” to our satellite offices. I was asked by Sid Hutchins to lead a task force which resulted in the installation of over 150 Macintosh computers within the Creative and Planning Services Division. The task force also performed a needs assessment that led to Macintosh computer installation/networking between the St. Louis and West Coast offices.

victorerrante.com

The Waylon Company (’91 – ’98)

In 1990 Maritz continued its expansion into B2C marketing solutions. I was approached by Bob LeClerc (Regional VP of the West Coast Pacific Region) to spearhead this new “non-traditional” business venture in California for our West Coast automotive clients.

For family reasons, moving to Los Angeles was not an option. In mid-1990 I began to seek out local opportunities where I could completely immerse myself in the B2C side of the business.

The Waylon Company was the solution.

victorerrante.com

The Waylon Company

Senior Account Manager (’91 – ’95)

The Waylon Company was a full-service sales promotion agency, ranked within the top 20 in the U.S. at the time. I was hired to work on Kellogg’s and other client businesses and to seek out vertical marketing opportunities.

My new assignments with The Waylon Company opened many doors for me on a national and international basis where we expanded our business into Mexico, Puerto Rico, and other Latin American countries.

As Senior Account Manager, I was involved in all phases of the Sales Promotion process, from sales development, concept/ budget development, client presentation, execution, and client billing.

victorerrante.com

The Waylon Company

Group Account Director (’95 – ’98)

In my new role as Group Account Director, I was responsible for managing several groups in sales development, concept generation, presentation, and execution of promotional marketing programs for Apple Computer Inc. and other clients. I also had direct management responsibility for a five-person account support staff, and all marketing management, reporting and analysis for my clients which resulted in seven figure annual billings.

victorerrante.com

NOW Resources, Inc./Distributor One, Inc. (’98 – Present)

In 1998 I decided to leave The Waylon Company and venture out into a new entrepreneurial ad-venture. I started NOW Resources to continue the types of programs/promotional initiatives that I had learned at Maritz on the B2B side and later at The Waylon Company on the B2C side.

NOW Resources performed as a full-service outsource marketing department for clients and agencies. NOW Resources later evolved into Distributor One, Inc., and became an Authorized Distributor of American Express Incentive Services.

In November of 2005, I accepted a full-time position with Keller Crescent Advertising in Evansville, Indiana (which is discussed in detail later in this document).

victorerrante.com

Selected NOW Resources/Distributor One, Inc.

Projects

victorerrante.com

NOW Resources/Distributor One, Inc.

victorerrante.com

Distributor One, Inc.

Marketing Innovators, Inc., Solutions Architect

In January of 2004, Distributor One accepted a contract project at Marketing Innovators in Rosemont, Illinois (a Chicago suburb) to assist the company in developing incentive solutions for their new and existing card-based clients. An executive from Maritz started Marketing Innovators in the 70s, but in 2004 the company lacked the practical experience to design and execute full-blown Maritz-type programs.

As Solutions Architect, my responsibilities were to help the company bridge this gap to compete in a new digital environment. After several months in the Solutions Architect position, the company was involved in a leveraged buyout by Bravanta, a technology-heavy firm based on the West Coast. All hiring was frozen and I found myself in a state of limbo. After helping to secure and execute several projects for Marketing Innovators, I elected to move back to Saint Louis to seek out other, more stable outsource projects.

victorerrante.com

Distributor One, Inc.

thembcgroup, Director of Sales Promotion/New Business Development

In August of 2004, Distributor One was contracted by Craig Barnes, President and CEO of thembcgroup based in Saint Louis, Missouri. My responsibilities at the firm involved new business development and again, expanding the company’s core competencies and to help Craig move thembcgroup from its comfort zone into new areas of technology and agency service-focused business opportunities.

victorerrante.com

Keller Crescent Advertising

Director of Sales Promotion (’05 – ’08)

As Director of Sales Promotion my responsibilities included developing promotional marketing opportunities for new and existing clients by expanding Keller Crescent’s core competencies. Focus areas were traditional and web-based solutions, product education programs, and employee performance incentives. I was also responsible for concept development, sourcing, execution and billing of all POS materials for new and existing clients.

victorerrante.com

Selected Keller Crescent

Projects

victorerrante.com

Co-op Promotion, Partner Negotiations, Logistics

CLIENT RALSTON FOODSPROMOTION Private Label Coupon BookSCOPE Account SpecificOVERVIEW • The first promotion of its kind to target and promote

complimentary private label (store) brands in an account specific national retail event.

• The Coupon Book delivered store brand coupons for Ralston Foods manufactured products (i.e., Nutcracker nuts, Bremner cookies/crackers), and Carriage House pantry staples.

• The Coupon Book included offers from other private label manufacturers to add value and extend reach.

• Approximately 2,000,000 Coupon Books were distributed via in-store product sampling events coinciding with Back-To-School timing.

victorerrante.com

victorerrante.com

victorerrante.com

Branding, Web/Process Integration, BabyPix App

CLIENT PERRY COUNTY HOSPITALPROMOTION Corporate WebsiteSCOPE RegionalOVERVIEW • PCMH management chose to freshen the look and feel

of their website with cool colors and visuals…to reflect their visionary approach to the leading-edge healthcare services they offer.

• The new PCMH website delivered a pleasant user experience from the moment of entry with intuitive navigation and one-step clicks to get to the important services users need.

• A Content Management System (CMS) enabled hospital staff to modify site content — client-side, without disturbing the site framework. This was especially useful for updating site sections such as Jobs and BabyPix with simple choose/click/publish functionality.

victorerrante.com

Performance Improvement, Cause Marketing

CLIENT RONALD MCDONALD HOUSE PROMOTION Big Red Shoe FundraiserSCOPE Regional/Ohio Valley Co-opOVERVIEW • Big Red Shoe crew incentive replaced long-standing

Annual Golf Scramble fundraiser.• Individual McDonald’s restaurant goals were

established based on prior year sales.• Relevant award opportunities – Apple iTunes and

iPods for top performers.• Promo raised $27,233 in 14 days for the 39 store Co-

op with 23 of 39 restaurants meeting/beating their program goals.

• PSAs ran 400+ times in support of the promo.• Most successful activity ever conducted by the Ohio

Valley Co-op.

victorerrante.com

Loyalty, Continuity, Cause Marketing

CLIENT SWEDISH MATCHPROMOTION Red Man RewardsSCOPE NationalOVERVIEW • Customer loyalty program announced/communicated

via in-store POS, Direct Mailings, print advertising.• Red Man users registered online or via 800#.• Specially marked cans featured a unique serial # that

consumers entered on the Red Man Rewards website; system captured all point earnings and held them on account for future redemption.

• Participants redeemed points from a custom merchandise selection featured at www.redmanrewards.com.

• “Gifting” option included allowing registered users to donate points to corporate-approved Cause Affiliates (i.e., NWTF, Bassmasters, Ducks Unlimited, NRA, etc.)

victorerrante.com

HPNOTIQ $100,000 INSTANT WIN GAME

Consumer Sweepstakes, International Logistics

CLIENT HEAVEN HILL DISTILLERIESPROMOTION $100,000 Instant-Win GameSCOPE National/GlobalOVERVIEW • Highly regulated distilled spirits category.• Developed and executed the HPNOTIQ $100,000

Instant-Win game where game codes were printed on corks produced in Portugal with seeding and security taking place in Merlet, France.

• Cases of finished, seeded product were distributed ONLY to those states where this unique game was in compliance with state and local laws.

• Flawless execution, on time and on budget.• $100,000 Instant Win Game created lots of

category buzz throughout its 18 month shelf-life.

victorerrante.com

Walmart/Colortek, Copy Contact

Due to economic downsizing in late 2008, I had the opportunity to resume full-time focus and hands-on leadership of Distributor One, Inc. In October of 2008, Distributor One accepted a contract with Walmart/Colortek to develop and manage all phases of the Holiday 2008/09 circulars and tabloids. I was responsible for copy strategy and for developing final copy/ content for these holiday print advertisements.

victorerrante.com

Walmart Marketside Specialty Foods

victorerrante.com

victorerrante.com

Life Empowerment Retreats, Director of Sales Promotion

In March of 2009 I was approached by a long-time colleague, Joyce Dillon, to assist in the development and execution of an essay contest targeting Baby Boomers. The contest was to offer a group of winners a chance to earn a trip to Costa Rica to spend a week with a life coach who could help the winner chart a life course. As a pro bono project, Distributor One initiated the concept/copy development, contest rules structure, and secured legal approvals to ensure U.S. compliance, judging system/structure/data capture solution for all contest entries, website design/implementation, analytics.

victorerrante.com

Healthy Living and Balance Boomer Essay Contest

Affinity Group – Contest, Experiential Travel, Logistics

PROMOTION Life Empowerment Retreat Essay ContestSCOPE National/GlobalOVERVIEW • Online promotion delivered an essay contest targeting

Baby Boomers.• Contest offered a chance to earn a 7-day/6-night trip to

Costa Rica with a life coach who could help the winner chart a new life course.

• Pro bono project for a long-time colleague, Distributor One initiated all concept/copy development, contest rules structure, and secured legal approvals to ensure compliance with US/International law.

• Web-based execution used a MySQL data capture solution for all contest entries, implementation, analytics, and an objective judging system to determine winners.

victorerrante.com

Otto Guevara Presidential eCampaign, Solutions Architect

In July 2009, Distributor One was contracted to assist with the development and implementation of a fully integrated eCampaign for Don Otto Guevara. The eCampaign was developed in similar fashion to the Barack Obama campaign utilizing all available social media tools.

Screen grabs of these initiatives follow…

victorerrante.com

Social Influence Marketing Tasks – Friendfeed

In order to generate awareness and secure a digital foothold, we have established a campaign presence via the following:

victorerrante.com

Social Influence Marketing Tasks – Facebook

victorerrante.com

Social Influence Marketing Tasks – LinkedIn

victorerrante.com

Social Influence Marketing Tasks – LinkedIn

victorerrante.com

Social Influence Marketing Tasks – Blogspot

victorerrante.com

Social Influence Marketing Tasks – Twitter

victorerrante.com

Social Influence Marketing Tasks – Twitvid

victorerrante.com

Social Influence Marketing Tasks – YouTube

victorerrante.com

Social Influence Marketing Tasks – Facebook

victorerrante.com

Social Influence Marketing Tasks – Movimiento Libertario Website

victorerrante.com

Reach OutPhone: 636.219.1712Email: vperrante@gmail.comLinkedIn: linkedin.com/in/victorerranteFacebook: facebook.com/verranteTwitter: twitter.com/victorerrante

victorerrante.com

victorerrante.com