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www.awesomesauce.co.in
WHO WE ARE
Awesomesauce is an idea-driven, result-oriented, interactive social innovation agency that was built to build connected brands. We are a team of young brand activists, who love to build, invent, draw and discuss. Because of our lean structure and transparent processes, we’re fun, easy to work with, fast and efficient, and make our clients happy. We love innovating and exploring the ever-changing digital landscape providing our clients with shareable ideas executed through smart technology.
"We consider ourselves as a part of a digital planet, where our role is to keep the people engaged through amazing tricks! And that's exactly what our A-team does.“
WHAT WE DO
SERVICES
SOCIAL MEDIA MANAGEMENT
WEB DESIGNING
INTERACTIVE APPLICATIONS
SEARCH ENGINE MARKETING
MOBILE APP DEVELOPMENT
ORM
GRAPHIC DESIGNING
SOCIAL MEDIA MANAGEMENT Our rule for SMM is to establish your brand amongst the right audience and consistently raise awareness about it. We help you get in touch with your customers and prospects, and be personally acquainted with them on social platforms, be it Facebook, Twitter, Linked-In, Youtube, Instagram, Pinterest, Google+ and many more. So, if you're looking to leverage from social media to build a community, our social media campaigns will ensure that your online presence is aligned with your business objectives.
INTERACTIVE APPLICATIONS We believe that communication via Tweets, Updates, etc isn’t enough anymore to spread a brand’s message, one needs to step further by incorporating interactive applications to firmly establish themselves on online platform. This is here we come into play as we develop highly intuitive and engaging applications, ranging from facebook apps to web based apps that ensure an unsurpassed user experience and virality. Apart from this we ensure that the application is socially connected, which means, it is integrated with all other online platforms and marketing channels.
GRAPHIC DESIGNING Brand logos, brochures, banners, advertisements and all other communication must be something that stand out among the competition. With that in mind we strive to incorporate client’s vision of design with our creativity to ensure proper branding process that allows your name to have a lasting impression on the web and print. Creating impactful design crafted with our trademark attention to detail and concept led approach is key to our success.
SEARCH ENGINE MARKETING Search engine marketing (or pay-per-click marketing/PPC) is advertising on Google and the other search engines. A high ranking search engine position is a competitive advantage for any brand. It helps generate ways for the consumers to learn more about the product without having to dig deep. With a structured campaign and management, we will ensure that your ad budget turns out to be the best investment you will ever make.
MOBILE APP DEVELOPMENT Mobile Applications are the best way to keep your customers engaged on the go. We create exclusive, customized applications that are cross-platform formatted for brands, so that they can provide mobility and better user experience to their users. Before developing an app we research about the target audience so as ascertain their most preferred mobile OS and features and then formalize the content for the app, as that is what will hold the users attention.
WEB DESIGNING The perception made by viewers about a business is very much induced by its website design. We strive hard to design a website par excellence. Our designers come up with innovative website designs that are in vogue, consistent and extremely user-friendly. What’s more, we demarcate your website from your competitors’ by adding key elements like website accessibility, navigation, usability, compatibility and search engine readiness.
OUR APPROACH
Understanding the brand We examine the personality of a brand through the materials and channels an organization is currently using to represent itself.
Research and development This process involves an in-depth tracking of your competition and T.G. We analyze their tactics and behavior and develop a plan of action as per that.
Campaign conceptualization As per the data collected, we conceptualize the campaign, that would help us meeting the objective
Aligning with other tools Success of any campaign also depends on how it is aligned with all marketing channels. Hence we ensure that campaign is properly aligned with all the mediums.
Campaign activation and monitoring We ensure a proper and timely activation and also makes sure that it is being monitored on a daily basis.
Reporting We provide you a detailed report monthly/weekly for your review.
MINDS BEHIND AWESOMESAUCE
• Mr. Divesh Gupta a.k.a. Brand-Man - The founder & chief strategist of the agency. Having 5 years of prior experience in the industry, he literally eats, sleeps, and breathes the brand he gets associated with.
• Ms. Ankisha Rana a.ka. Brand Evangelist - She leads the charge for digital marketing at Awesomesauce.
• Ms. Ambreen Zahra a.k.a Conversation Architect - She is the ambassador of communication and the impact that it leaves.
• Mr. Kush Gupta a.k.a Tech Geek - He is the evil mastermind behind the Awesomesauce development team.
• Mr. Chandan Pratap a.k.a. Design Dynamo - He heads the tight-knit design team here at Awesomesauce.
CLIENTS WE HAVE WORKED WITH
DESIGN SHOWCASE
CLIENT: LAP THE CLUB PARTY EVENT POSTERS AND WEB BANNERS
CLIENT: UNITED COFFEE HOUSE NEWSPAPER ADVERTISEMENT
CLIENT: KAUSSTUBH TENT CARD
CLIENT: DLF PLACE, SAKET NEWSLETTER
CLIENT: UNITED WESTENDS FACEBOOK APPLICATION
“SPIN TO WIN”
SOCIAL MEDIA SHOWCASE
CAMPAIGN SHOWCASE
Brand communication objectives
• During Christmas, DLF Place saket, in association with Hamleys, a renowned toy store from London, organized an extravaganza consist of various activities to engage kids at the mall.
Campaign Details
• Christmas isn’t just a popular festival amongst children, it is quite a favourite of the adults as well. So when DLF Place with Hamelys were giving children an entertainment package onground, we decided to target the adults on online medium.
• We conceptualized a digital Merry Go Round application. The application showcased a virtual wheel with lot many exciting gifts on spinning it.
Results
• Within a few days, the curiosity around the application brought us some spectacular engagement. Not only were our existing fans entertained but we managed to attract a new following of 35000 on all social networks
• With 2500 entries and over 500 footfalls (the people who came to redeemed their gifts), the campaign managed to achieve engagement both on online and offline platforms.
FESTIVAL OF TOYS CLIENT: DLF PLACE, SAKET
Brand communication objectives
• United coffee house is an epitome and witness to the changing food culture of Delhi for more than six decades now. As the name suggests united coffee house has a special coffee menu with its in-house coffee blenders making coffee drinking time for its guests, a unique and memorable experience. With such a huge history and mastery over coffee and food, there is something more which united coffee house offers and that is their ability to know what their patrons will love to have. Hence our challenge was to develop an application that sends out the same idea but in an interactive way.
What we did
• Taking up the challenge, we ideated a campaign that reveal about coffee preference based on users’ personality type. It was the idea that helped the brand in positioning itself correctly by communicating that it knows it’s patrons well and which flavour goes well for them
• For this we developed an application ‘What coffee personality are you?’ that asks couple of personality related questions and based on the answers tells the user which coffee is more likely to go with their personality An extra element was added on to generate footfalls, the brand gave out coffee voucher to each of the participant, to savour the same at United Coffee House, with their loved one
Results
• The application managed to get an amazing response as 102 people came to United coffee house to taste the amazing coffee.
• The like gate got us almost 8000 organic likes and a increased our talking about this to 10%, and not to forget the virality which is till date benefiting the social media channels of UCH.
WHAT COFFEE PERSONALITY ARE YOU CLIENT: UNITED COFFEE HOUSE
