Retargeting AwesomeSauce

June 12, 2014 SMX Advanced Session #22B

@BryantGarvin

Me:

#SMX #22B @BryantGarvin

18 years Sales & Marketing

Last 8 years Digital Marketing

You Don’t Want Me Doing Your SEO

Paid Media Aficionado

In-House & Agency Experience

Started Search Engine Side (Lycos)

Nicknamed: Dr House of PPC

Passionate About Diversification

#SMX #22B @BryantGarvin

#SMX #22B @BryantGarvin

Let’s

Talk

About

You

#SMX #22B @BryantGarvin

Don’t

Phtoto credit : http://en.wikipedia.org/wiki/File:Donkey_from_Shrek.jpg

1/2

Your

Retargeting

DIVERSITY IS

STABILITY

#SMX #22B @BryantGarvin

#SMX #22B @BryantGarvin Photo credit: http://bradajohnson.files.wordpress.com/2013/05/streettacos1.jpg

Vendors

Please

K.I.S.S.

#SMX #22B @BryantGarvin

Get Insights

Who Do You

From???

#SMX #22B @BryantGarvin

Email

“Doing Retargeting

Before it Was

Remarketing”

#SMX #22B @BryantGarvin

CRM & Loyalty

#SMX #22B @BryantGarvin

ORGANIZE

#SMX #22B @BryantGarvin

Build

Audiences Through

Email

#SMX #22B @BryantGarvin

<Insert>

</Code>

#SMX #22B @BryantGarvin

The Gmail Dilemma

KEEP YOUR HEAD UP

#SMX #22B @BryantGarvin

Use your Email &

CRM Data with DSPs

#SMX #22B @BryantGarvin

#SMX #22B @BryantGarvin

#SMX #22B @BryantGarvin

Middle

Man

#SMX #22B @BryantGarvin

#SMX #22B @BryantGarvin

Email

Phone #s

Ad IDs

#SMX #22B @BryantGarvin

Use

As Negatives

Custom Audiences

#SMX #22B @BryantGarvin

W

CA

#SMX #22B @BryantGarvin

Layer Traditional

Facebook Targeting

#SMX #22B @BryantGarvin

Switching

Gears

SEARCH RETARGETING

The SERP

Search

OFF

#SMX #22B @BryantGarvin

#SMX #22B @BryantGarvin

50%

to 80%

Lower CPCs

#SMX #22B @BryantGarvin

Buyer

Beware

#SMX #22B @BryantGarvin

#SMX #22B @BryantGarvin

#SMX #22B @BryantGarvin

Cute

Case Studies

Cool

#SMX #22B @BryantGarvin

Timing

Matters

#SMX #22B @BryantGarvin

Organize

Your

Audiences

#SMX #22B @BryantGarvin

Points

to

Remember