Kuperus & Co

Kuperus & Covoor vereniging

en achterbanorganisatie

Still Connected?Associotion Managementin the Netherlands

Marike Kuperus

Kuperus & Co

The Netherlands, Association

roots in Civil Society

Dutch Associations:

3 challenges

Cherry pick whatever you can use

AssociationManagement 3.0

Kuperus & Co

The NetherlandsStarted as civil society

Before 19th century Foundations mainly charity and culture oriented

Late 19th- start 20th century: Emancipation flourishing time of associations,

unions & societies: Division in various religious or social groups Pillarization: Everything organized in its own bond

After World War II: Issues secularisation brings new types

Issues related: nature and environment, moral issues, general sports and recreation

Kuperus & Co

Today lot of Associations

Foreigners and LocalsLiberals &

socialists

Small and Big entrepeneurs

Farmers and Citypeople

Consumers and Producers

Beleivers and Atheïst

Tourist and Drivers

Theatres en Musea

doctors, nurses, teachers …and librarians…

Banks and debtors

> 110.000

Kuperus & Co

Why in distress?

Individualisation• Less automatic ties to

organizations• People want value for

their investments in money and time

Changing financial climat• Government cuts

subsidies radically and invests less

WigWotherWatching• 24 online• Information

accesible for all

• Social media

Ont-bobo-en• Less respect for

‘important people’ (boards)

Kuperus & Co8

1 IndiviualisationGroup to lifestyle identity

ME and I : I am right, I am important I expect a personal relationship Assertive civilians Proud about their own identity Demanding Distrust in boards, government, etc

Associations have to personalize their relationship to members.You are important to us….

Kuperus & Co

2. Virtual theatre

24/7: Everything always on-line You can find anything yourselve,

don’t need the ‘club’ Administration and organizing online

Associations have to Change from producing information

towards assessing information Focus on online boards, meetings en voluntary

work

Kuperus & Co

3. Financial crisis more impact then money”

System out of order Banks, Countries, Pensions

Used to independency, and safety

Dutch civil society was a system paid bij taxes, but government stops financing Not used to collecting money, or paying the full value

for memberschip

Associations have to reconnect to their members en sympathisants

Kuperus & Co

The Netherlands, Association

roots in Civil Society

Dutch Associations:

3 challenges

Cherry pick whatever you can use

AssociationManagement 3.0

Kuperus & Co

Three challenges of Dutch AssociationManagement 3.0

1. Getting enough active members (volunteers)

2. Adjusting structure en democracy to modern commitment and media

3. Attract and commit members in new generations.

Kuperus & Co

First challenge:Finding members in new generations 20 – 40

Online, busy, committed, but wandering, zapping Being expert is NOT being senior Information -> imagination

Attracting new generations Be online, value expertise, don’t expect

lifelong membership Be visual, inspire

For all ages: membership = a trade

Kuperus & Co

The swap Material and Immaterial

Social identity motive (ownership) That’s my kind, I feel at home

Swap: Time and money sense of belonging, identity Loyalty: They take part in premeditation and decisionmaking

Solidarity motive (donor, supporter) I support their work

Swap: money and ‘name’ people working for ideal, sense of involvement

Loyalty: reports on effect and investment, rewards “thank you”

Economic or Insurance motive (customer) They offer what I need, They will take care of me!

Swap: money good priced fitting service when needed Loyalty: choices in service products, confirmation in their trust

Kuperus & Co

A model

Action

Commitment

• Customer membership

• Volunteers! • Owners

• Supporters

Kuperus & Co

Second Challenge Structure and internal democracy

Association structures are formal and slow Based on communication in 19th & 20th century Timeconsuming en boring

Opinionmaking is 24/7 the internet is a world full of opiniongroups Asking everybody is simple

Associations experiment with different surveys

How to connect new commitment and internet opinionswith the people in boards, counsils and general meetings?

This will be te challenge for the next period.

Kuperus & Co

Third Challenge Getting people to participate

DO

Tasks instead of jobtitles Flexible en short duties Use virtual volunteers Give freedom on how

Volunteering is a swap too

Coach instead of giving orders

Be interested

DOn’t

Complain and Oblige Complaning about the others,

Piling tasks in a job

Spilling Ask but not use

Treating youngsters as incompetent

Kuperus & Co

Three challenges of Dutch AssociationManagement 3.0

Attract and commit members in new generations. Treat Membership as a swap:

What do your members want to swap?

Adjusting structure en democracy to modern commitment and media Look for broad connection and participation Mingle in the internet Connect old and new voice

Getting enough active members (volunteers) Be enthousiastic. It is nice to join happy people Give people a lot of opportunities to act en organise the way

they like it

Kuperus & Co

Thanks

19 19

Advisor for associations

Marike Kuperus

Contact us at:

www.kuperusenco.nl