Are you paying attention?

Derick D’souza

Stores Observed

Lifestyle store Book store

Natural Beauty Products Store

Footwear Store

Key Insights

• Sights, sounds and smells make a big difference as to how long a customer will stay around in a store

• Westside & Landmark had a sense of light freshness about its small, the products at Bodyshop made up for some wonderful fragrances, Mochi was all leather – somewhat too strong for the senses

Key Insights - 2

• Westside has neutral colors to keep focus on the products. Landmark had large bright posters which creates a sense of wonder especially in the young. Bodyshop had a woody feel that backed its brand image.

• It’s the festive season (Deepavali), lots of sales going on and BodyShop did a great job of putting up a display of its sale items right at the entrance.

Key Insights - 3

• Landmark had very neat indicators all over the place which were very easy to spot. At Westside, one had to go looking for different sale items which were all over the place.

• The Bodyshop sales team were smart, very engaging & eager to help. The sales team at Mochi were very busy with existing customers and ignored others who walked in at the same time.

Key Insights - 4

• Landmark sales team engaged with customers in all sections except when one was in the books section. Very thoughtful indeed.

• The Landmark entrance from within the mall was very dark on the outside which was not really inviting.

• The Westside logo lets down the brand that they are trying to project. They have not been affected by it though because the Tata group to which they belong has a lot of goodwill.

Key Insights - 5

• The Mochi store was smaller and the constant engagement between customers and salespeople made it very noisy. Complemented with the indifference of the salespeople, it did not make for a good shopping environment.