Media and the Assembled WebOverview

2 © 2009 Optaros, Inc. All rights reserved.

Media Challenges

Increased competition for attention• Multiple media converging on digital • Decreasing costs of production and distribution• Global reach and local depth both competitive• Prosumer and amateur content has mass distribution capability

Pressure on advertising revenue• Impression models (CPM) moving to action models (CPA)• Social media campaigns may disintermediate

Legacy cost structures• “Monopoly hangover”• Existing infrastructure and approach

3 © 2009 Optaros, Inc. All rights reserved.

Media Opportunities

Control costs• Open source• SaaS (Cloud)

Engage audiences• Richer media• Related content• Multiple niches

Extend reach• Social networks• Virtuous cycle

Target advertising• Sponsorship models• In-context actions

Supplement Site• New devices• New experiences • APIs

Ecommerce• Direct (pay for content)• Indirect (related goods and

services)

4 © 2009 Optaros, Inc. All rights reserved.

The Assembled WebConceptual Framework

5 © 2009 Optaros, Inc. All rights reserved.

The Assembled WebReference Architecture

6 © 2009 Optaros, Inc. All rights reserved.

Optaros Solutions

eCommerce• Partnering• Direct eCommerce - OCentric

Application Syndication• OView

Sponsored Section(s) / Microsites• OView

Communities of Interest

Pay for Content• Subscription• Metered• Fremium

Enhanced Browsing Experiences• Desktop Applications• Mobile / iPhone

Custom Publications