Ashton Kutcher: Time For a Social Management Team

Hollywood star and Twitter legend Ashton Kutcher, recently announced

that even he is having trouble dealing with the magnitude of his Twitter

account. Kutcher has always posted directly to Twitter, keeping his 8

million followers entertained with random thoughts, insights and

personal discussions.

But now, Kutcher is feeling the keen sting of a tweet gone wrong.

Even Celebs Need Management Teams

After the firing of Joe Paterno, Kutcher published a tweet in his defense –

without investigating why the man was fired in the first place. As it turns out,

Paterno was accused of covering up an incident of child rape, not something

you want to be aligned with. The outpouring was tremendous and violent. Followers protested by

sending Kutcher thousands of hate tweets.

Eventually, Kutcher recanted, apologized and came to a sudden

realization. He is not qualified to speak to 8 million people. With such a large,

powerful following behind him, his tweets affect people. That’s why he has decided to filter all of his social media posts through a social media management company. It’s the only

way he can prevent this from happening again.

Social Media Management: Crucial To Brands

News like this reminds us that brand management in social media is a

necessary part of online exposure. Both small and large business,

personal and private accounts need to be monitored, filtered and prepared

for online readership. It’s not only about getting more followers, earning money or gaining exposure – it’s about reputation. Every brand, everywhere

needs reputation management.

There are two sides to social media. On the one hand it has a never ending

list of benefits, but on the other – severe repercussions for brands that ignore its cloud-based power. When your brand interacts with people, it

invites feedback, good and bad. When this feedback is bad, it can bring your

business to a grinding halt.

Celebrities like Ashton Kutcher, who have had to learn this the hard way, act as cautionary tales to businesses across the globe. Luckily, there are

affordable social media management companies in the world that provide customized solutions for businesses that take social strategy seriously.

We do this for brands on a daily basis. With our “Social Media Success Path” we’ll help you build a presence online, while maintaining the integrity of your

company. Instead of investing in template solutions, we collaborate with our clients so that they get the

most out of their strategies.

The Social Media Success Path

Whatever your business goals may be on the internet, we’re equipped to help you achieve them, safely and efficiently. From a comprehensive consultation call, to profile setup,

content creation and maintenance – our goal is always to see your business

thrive in this social environment.

A big part of that is managing your social reputation. With years of

experience handling client profiles, we’re confident that we can keep you on the right side of social feedback.

Social Media Marketing University (SMMU) is the creation of John Paul Souza, a serial entrepreneur who's held senior managerial positions at Banc America Capital Management

Group and JP Morgan Chase. Serving marketing professionals,

entrepreneurs and corporations, SMMU differentiates itself by offering

hands-on training from hands-on experts who are actively applying their

skills on real-world projects.

SMMU was recently honored as one of the top 5 finalists by the leading blog

site, Mashable, as one of the top provider of social media services for businesses. The firm has earned the title of "most trusted social media

firm" with over 900 unsolicited testimonials.

For more information, please visit

For more information about social media webinars and social media

online courses, please visit http://www.socialmediamarketinguniversity.com