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Many existing companies cannot successfully build a brand and drive traffic without the catalog.The catalog will always drive decisions for a long time to come. Even after the migration of orders from call centers to the internet, the catalog is still showing consistent revenue. It is the catalog that is still driving the customer to the internet. Both channels provide a very symbiotic relationship.
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The Importance of the Print Catalog
Going beyond
With all the e-commerce and m-commerce going on, you might think that catalog printing is dead. Think again!
While it is true that the mail-order business witnessed decrease over the past couple years, it really isn’t clear whether that is a permanent trend or more the result of an economic repression that has hurt just about every other business on the planet.
Catalogs Drive Traffic
Going beyond
What’s more, catalog printing accounted for more than $133 billion in sales last year. Far from a dead industry, huh?Catalog printing is growing, especially for the niche companies. Mulit-channel marketing strategy is how cataloguers increase ROI and grow their business in the future. Multi-channel marketing is a 360 degree approach to customers. Online retailers need to understand the relationship between stores, internet and catalog.
Catalogs Drive Traffic
Going beyond
Many successful companies use the internet as a pull only device. There is no push. The web does offer unlimited space to promote products but it is still about making people identify with a brand and that is the role of the catalog. • There are even prosperous companies that
started off on the internet that are now going to a catalog: Amazon, E-Bay & Dell
Catalogs Drive Traffic
Going beyond
There are certain trends that you should pay attention to if you market with catalog printing. The most successful companies in the Internet-age have mailed specific niche catalogs. They’ve learned that the more in-tune you are with your customers, the better your sales figures will be. Mass-market catalogs are giving way to specialty-niche catalogs, and even the big chains are breaking their formally large catalogs down into smaller, niche-oriented catalogs.
Catalogs Drive Traffic
Going beyond
The catalog will always drive decisions for a long time to come. Even after the migration of orders from call centers to the internet, the catalog is still showing consistent revenue. It is the catalog that is still driving the customer to the internet. Both channels provide a very symbiotic relationship. There would be a very real negative impact without any one channel. Take advantage of these changes and you can print a powerful catalog that brings in massive return on investment
Multi-channels compliment each other
Going beyond
While the core of our business at Arandell is premiere catalog printing, we also offer many multi-channel strategies. Arandell provides value added services that generates sales. We have seen our customers benefit immensely from our Enterprise Solutions as a vital compliment to their catalog program. • Creative Consultation• Print Production• Circulation Planning and Management• Transactional Data• Mailing Strategies• Digital Catalog/Interactive PDF/Tablet App’s• Mobile Marketing
Going Beyond the Printed Page
