APPLE INC.

Corporate Culture.

By: Raviraj Jadeja (MBA MEFGI)

Introduction

Apple Inc. ( formerly Apple Computer, Inc.) is an American multinational corporation that designs and sells consumer electronics, computer software, and personal computers.

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Founders.

Apple was established on April 1, 1976 by 

Steve Jobs .

Steve Wozniak .

Ronald Wayne.

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C.E.O Former : Steve Jobs.

(Chairman, 1976-1985, 2011; CEO, 1997–2011)

Current :Tim Cook.

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Famous Products.

I Phone. I Pod.

I pad.

Mac Book.

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Fortune magazine named Apple the

most admired company in the United States in 2008, and in the world from 2008 to 2012.

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As of July 2011, Apple has 364 retail

stores in thirteen countries as well as the online Apple Store and iTunes Store . It is

the largest publicly-traded corporation in the world by market capitalization, with an estimated value of US$626 billion as of September 2012.

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Corporate Culture.

Apple's ruthless corporate culture

is just one piece of a mystery that virtually every business executive in the world would love to understand.

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The culture of Apple was based on an

ideal that self-motivated individuals will work harder if they do not have a boss micromanaging every action.

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Organizational Structure.

The organizational structure of Apple

was almost non-existent and focused on placing decision making in the hands of the people in the field.

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 To Apple's legion of admirers, the

company is like a tech version of heaven

factory, an confusing but delightful place that produces wonderful items they can't get enough of.

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But Apple also is a brutal and unforgiving place, where accountability is strictly enforced, decisions are swift, and communication is articulated clearly from the top.

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At Apple there is never any confusion

as to who is responsible for what.

"DRI," or directly responsible individual.

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Any effective meeting at Apple will

have an action list.

A common phrase heard around Apple

when someone is trying to learn the right contact on a project: "Who's the DRI on that?"

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Jobs teach to accept a culture of responsibility by hosting a series of weekly meetings that are the devices that sets the beat for the entire company.

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Simplicity Breeds Clarity.

Jobs himself explained in a 2008

interview with fortune.

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 "Every Monday we review the whole

business," he said. "We look at every single product under development.

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I put out an agenda. Eighty percent is the same

as it was the last week, and we just walk down it every single week.

We don't have a lot of process at Apple, but

that's one of the few things we do just to all stay on the same page." It's one thing when the leader describes the process. It's another thing altogether when the troops candidly parrot back the impact it has on them.

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Apple's core: Who does what

Simplicity is key to Apple's

organizational structure. The org chart is deceptively straightforward with none of the dotted-line or matrixed responsibilities popular elsewhere in the corporate world.

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One of Apple's greatest strengths is its

ability to focus on just a few things at a time.

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Apple's Elite: The Top 100

Jobs' inner circle includes (from left) Jonathan Ive, Phil Schiller, Eddy Cue, and Scott Forstall, photographed on the Apple campus in 2010.

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Jobs generally kicks things off

personally. Each session is as well crafted as the public product debuts for which the CEO is so famous.

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Still a startup at heart

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Specialization is the norm at Apple, and as a result, Apple employees aren't exposed to functions outside their area of expertise.

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Apple Inc. is a global computer manufacturing

company that is going through major changes in its organizational culture and it’s organizational structure due to several events of the past few years.

Apple is going through major restructuring to

regain control of its operations and finances in order to stay competitive on the global market.

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Behavior at work

Apple Inc. case study Personality

refers to the relatively stable pattern of behaviors and consistent internal states that explain a person

as behavioral tendencies.

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Perceptual Selection Influence.

Perception is "the process of acquiring,

interpreting, selecting, and organizing sensory information."

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Personnel Policies.

The adoption by companies led to a lot of

benefits the personnel, company and society generally.

Specifically personnel have the opportunity

to work from its home a fact that allows dealing with other facilities too as well as it influence individual's behavior at work.

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Self-Esteem and Self-Efficacy

Self-Esteem is a personal judgment of

ones worth and the satisfaction or dissatisfaction with ones own self.

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Learning to work at Apple takes time. To

echo its own famous ad campaign, Apple thinks differently about business.

"Microsoft tries to find pockets of

unrealized revenue and then figures out what to make. Apple is just the opposite: It thinks of great products, then sells them. Prototypes and demos always come before spreadsheets.

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8 Things to Know About the Company Culture at Apple

Design is everything. Everything!

Design reports to the CEO .

A very small team designs their products.

Designers make the design decisions.

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They do pixel-perfect mockups.

They have paired design meetings.

They do no market research.

If it’s not perfect, it doesn’t go out.

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Conclusion.

This is not a corporate culture dominated by bean counters, risk-avoiding lawyers, or design committees whose negotiated com pro mises inevitably lead to boring products and mediocrity. It’s a culture that’s comfortable with using the words “pas sion” and “excel lence” in every day conversation.

These values fuel the cre ative juices and passion ate collaborations that deliver award-winning prod ucts and ser vices year after year.