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Who is Ansoff? Igor Ansoff (December 12,1918 to July 14,2002) An Russian American applied mathematician and business manager. Father of strategic management ANSOFF MATRIX

Ansoff's matrix

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Who is Ansoff? Igor Ansoff (December 12,1918 to July 14,2002)An Russian American applied mathematician and business manager. Father of strategic management

ANSOFF MATRIX

Page 2: Ansoff's matrix
Page 3: Ansoff's matrix

Tata motors

MARKET PENETRATION

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Internationalization

Mergers & Acquisition

MARKET DEVELOPMENT

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Alliances

MARKET DEVELOPMENT CONT….

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Tata motors(Nano)

Tata swatch

PRODUCT DEVELOPMENT

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Aerospace

Ship building

Defence

DIVERSIFICATION

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Nandan Kumar BBA Semester- 5th

Thank You


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