The movie title is clear and obvious to read. The text is plotted at the bottom being merged together which appears to look like a shower curtain with a woman standing behind the curtain with her hand clawing the curtain which untimely shows the sort of genre just the way it has been presented. The text is easy to read with the choice of colours of white and read with a black background and the image I said above set in the middle as it may possibly be the main purpose of the film by giving a little insight of what is to come if you do watch it. The font that’s been used is called Impact. It’s not bold but it’s simple. The title has been split in the middle which associates with the killer and their split personality and a mirror been smashed which is a clue in the film as the female looks into a mirror a lot. The image and the font are merged together like I said above but it has a torn effect

to it which may link to a part of the storyline and more to the particular genre. The storyline to this film, the killer has a split personality (schizophrenic) and because of this, he kills individuals.

There are no main actors shown on the poster. The main purpose of the poster is to hide their identity to it’s suspense for the audience. Also in the image, they may of not shown the actors as it could be something that wouldn’t catch the audiences eye when looking at this horror, mystery and thriller movie, it would be the image and text that’s been addressed to the relevant or irrelevant target audience.

The design of the poster is very simple. The tag lines are short but sweet to not give too much away of what happens but showing enough to know what the genre is going to be about by the positioning of text, images etc. It does give a different mood and tone to the audience than anything other genre as it’s a horror movie. This gives a vibe to particular audience members as some are more to horror films than others. How they have designed this movie poster is really clever to catch the audience’s eye line.

The only text shown on the poster is a tag line underneath the main image giving a clue as to what the film will be about but not giving too much away and ruining the movie for the audience. The use of words in the tag line is very important as it entices them in to watch the trailer/film and also purchase the film also. “Check in. Unpack. Relax. Take a shower.” These short sentences are very much linking to the main image which is very clever to get through to audience in such a simple way. The mast head is positioned very clearly to see in a very horrific sort of style in the font linking to the genre. Puffs are added at the very bottom and showing Universal Pictures logo as it’s very well-known film company that the audience will

see and be interested as they are a big company that produce a lot of big films that everyone loves.

The film poster again is set out clear enough to understand for the audience. The text and font are bold and also easy to read. The font SCREAM but every letter is spaced out but reading it you can fit the letters together for the audience to read the words of the film clearly. The associations from the font with this particular genre show a significant clue. The actual film title of ‘Scream 4’, the A in the word scream has been changed to a 4 which is cleverly thinking and also, the main image has been positioned in the middle to immediately catch the audience’s eye line. The scream mask is somewhat been made as a logo because what the audience describe the film as there’s a mask, they understand and visualise in their heads who and what the film is because of the film title but mainly the mask. In the film, the main character that plays ghost face, his weapon he carries around with him to kill his victims is a knife which the main image of the mask

is shaped as a sharped knife. That entwines with the film which has been very clearly specified and clearly thought out.

No mains actors are shown on this film poster but the main selling point of the film which is the ghost face logo which is unique to the franchise here in it’s fourth version.

The film poster accurately expresses the mood and tone of the film into the poster through colours such as the colour red, white and black which link all the way through the series of films that have been produced. The colour red symbolises danger, murder and blood. White could possibly symbolise ghosts. Stereotypically ghosts are dressed in white to hide their identity which also links to being innocent. They do not want to be caught out and they can’t with hiding an identity like ghost face does in the Scream saga. The colour black symbolises death and darkness which links to the horror genre.

A tag line is positioned on the top of the poster, ‘New Decade. New Rules.’ this shows that through the film it’s emphasising that this movie has changed from the originals slightly.