2. Digipak analysis For my first analysis of digipaks I decided
to analyse Marvell FM 4 by Marvell. 3. Genre From the album cover,
I can tell the genre is grime. This is because of the text style
used in the title and the clothing the characters are wearing.
Also, the parent advisory sign could suggest music of this sort so
this helped me identify the genre. 4. Colour There are only three
dominant colours on the digipak, and these are the colours of the
Marvell logo black, white and red. The artists are all wearing a
different colour t-shirt, all to replicate the logo placed in the
middle of the piece of clothing. Furthermore, the text uses these
colours too, along with the background and parent advisory sign. 5.
Main image The main image is of a cartoon. The cartoon consists of
3 people, which are drawn versions of the 3 artists in the group
Marvell Double S, Vertex and Shocka. The artist in the middle
(Double S) is shown with glasses to make him stand out from the
other two, this allows the audience to notice that he is the lead
rapper. 6. Representations Personally, I dont believe that Marvell
want to convey a typical grime stereotype by involving cartoons.
Most grime mix tapes are shown by intimidating digipaks, whereas I
think Marvell are showing a fun side. 7. Font use The artists
website is used at the top to attract the audience. The font isnt
shown as very dominant on the front of this mixtape and this means
that the artists would rather have attention on the main image. 8.
Audience I would say that the audience is the same as any grime mix
tape a young demographic. Although, using cartoons on the front
would allow Marvell to lower their audience a little bit. 9. Size
and layout There is no aspect that is majorly big, this could send
a message to the audience that they arent trying to outline any
particular feature as they are all collectively as important as one
another.
