Benefits of a Vocus Consultant

Whether they are just beginning to use

social media and products like PRWeb, or

they are an experienced Marketing

professional, Vocus Consultants work with

clients to help get better results.

It’s All About Results

“Consultants work one-on-one with our clients to

guide them through every step of online marketing,

from strategy to set-up to execution. We advise

businesses of all sizes on how to increase online

visibility, maximize PR and branding campaigns and

produce creative, resourceful content for all

mediums.”

What do Consultants Do?

Experienced: • Years of Marketing and Public Relations

experience

• Expertise in writing and editing press

releases pitching the media and

managing social media

Educated: • Government, international affairs,

insurance, health, fashion, TV and film,

nonprofits, food, travel and religion.

• Graduated college with Public Relations, Communications, Journalism,

or English degrees.

Our Consultants…trained, educated, & knowledgeable!

Consulting Guidance &

Best Practices

No matter which Vocus software the client has purchased, Consultants will guide clients into a strategy that will work for them.

Then consultants help the client choose which tactics to apply to achieve their marketing goals.

Consultants, eat, sleep and breath Social Media, SEO, and Digital Marketing Best Practices, so you don’t have to.

Strategy Before Tactics

• General Marketing Guidance and Assistance

• Search

• Social

• Publicity

• Email

• Analysis

Consulting Services

Marketing Plan

2+ Hour clients will have the

opportunity to have a personalized

Marketing Plan created.

Offers a step-by step guide explaining how

to develop the right marketing strategy for

the client’s business.

• Helps create an integrated approach

to the total marketing effort with clear,

realistic and measurable objectives.

• Offer a systematic approach to

promoting the client’s products and

services in a manner that satisfies

customer needs.

Marketing Plan

Marketing Plan

Website & SEO Analysis

o

2+ Hour clients will have the

opportunity to have an SEO &

Website analysis performed

• Quick diagnostic of On-Page SEO

• Provides a detailed look into how the

client’s site is currently performing and

makes recommendations for

improvement

• The client will be responsible for any

further services which might require

the client connecting with their

developer.

Content Calendar

Search

• On-site SEO analysis

• Develop key word strategy for

Content Calendar

• Assistance brainstorming creative

ideas for press releases that tell

client story and attract customers

on search engines.

• Assistance with writing and

optimization.

• Social Media Analysis

• Social Media Campaign

• Develop Influencer List

• Choosing the right Facebook

apps to get more fans

• Critique & present ideas for

promoting a Facebook fan

page

• Building Twitter following with

the Recommendation Engine

Social

• Media Pitching Assistance ─ Pitch media outlets for media

coverage opportunities

─ Assistance connecting with the right

journalists

─ Building the pitching profile

─ Creating compelling pitches

• Image Work

• Press Release and Blogs ─ Write and edit press releases and

industry blogs for newsworthy content

Publicity

• Email Marketing Analysis

• Email campaign ─ Planning which messages to send at

which time, to which audience, to inspire

the best email results

─ Suggest ways to incorporate emails into

an existing content marketing plan

─ Suggest ways clients can use email to

deepen relationships with existing clients

and capture the business of prospective

clients

• Design and technical ─ Special Team Fee

Email

• Assistance using VMS

analytics to understand

results and adjust future

activities

• Provide an interpretation of

Vocus’ software’s analytics

feedback

Analysis

Today: mostly news release support, but we need to get them beyond that…..

FAR greater VALUE delivered by …. – General guidance and assistance

– Assistance with client’s FB and Social presence

– HARO • Clients who don’t rely on press releases

to do the heavy lifting have seen dramatically higher social media engagement and traditional media coverage using HARO

– Email Marketing campaigns and analysis

What Do Clients Use & Need?

• 1000+ clients in under a year

• Facial Concepts Inc.

─ 80% increase in traditional media pick up

─ 90% increase in blog media pick up

─ Initiated Fan page and to date have potential reach

of >13k Facebook users through 41 fans in 4 months

─ Grew to 60 Twitter followers in 4 months

• Vocus Blog – Consulting Success Stories ─ http://www.vocus.com/blog/vocus-marketing-consultants-

reviews/

Proof Points and Client

Reference Stories

News Coverage & Reach Results

There were a total of 198 traditional news clippings including online,

print and broadcast mediums from January 1, 2012 to December 31,

2012. 85% of the coverage occurred within the US. However, there

was a respectable representation in France.

There were a total of 21 news clips prior to utilizing Vocus Marketing

Consulting Services starting September 2012. The use of Vocus

Marketing Consulting services resulted in an 80% increase in the

amount of traditional media pick-up for Facial Concepts, Inc.

The most commonly placed keywords in the traditional media coverage

consisted of Facial Concepts, Concepts Inc., Cyber Monday.

Facebook Results

• Prior to utilizing the Vocus Marketing

Consulting Service Facial Concepts,

Inc. did not participate in Facebook

through the use of a fan page.

• Since the creation of the fan page

September 6, 2012 we have a total of

41 fans, with an overall potential

reach of 13,187 Facebook users.

• 78% of the Facebook target audience

is female, age ranging from 25 – 44.

• Their fan base seems to engage with

large images with links to news in the

overall beauty industry topics.

Facebook Results

• Recommended Image

• Provided “About Us”

description

• Recommended Apps

• The “Boss Show”

─ Received publicity 2x since using Vocus;

Consulting provided Media Pitching guidance

Publicity Results

Eye of the Day Designs Featured

in DIY

• Before consulting assistance

was not showing up in search

• Consulting identified website

SEO optimization

requirements, recommended

keywords, FB image and FB

about