Amplifying your event messagethrough social media

#UKtechfest

• Communications career spanning 18 years, established Mexia in Jan ’06

• Experience in journalism, agency PR, in-house marketing, event management

• Regular speaker on social media and articles published

• UK and overseas experience

Kursha Woodgate - @mexiaPR

#UKtechfest

What is the size of your potential audience?

Social media - stats

Facebook – 1.11 bn usersTwitter – 500 million usersGoogle+ - 343 million active usersLinkedIn – 225 million usersInstagram – 130 million usersPinterest – 70 million unique usersFoursquare – 33 million usersVine – 13 million users

#UKtechfest

There are five key ingredients to successful amplification of your event message via social media…

5 things to extend your reach1.Great content

4.Advocates2.Network

5.Multi-channel

3.Consistent comms

Creating awesome contentAsk SIMON

#UKtechfest

Sharing

Interactive

Multimedia

Original

News

What makes news?Try our SPACEMAP

• S – statistics• P – products or services launched• A – appointments• C – CSR initiatives• E – events (attending, organising)• M – milestones• A – awards• P - partnerships

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Crisis looms as headlines dwindle

“The difference between a good headline and a bad headline isn’t 5%

or 10%, it’s 10x, 20x or more.”

Tom Whitwell, Assistant Online Editor, The Times

#UKtechfest

Crisis looms as headlines dwindle

Tom Whitwell, Assistant Online Editor, The Times:

• Write the headline first. Really. Always

• Great story which you can’t explain in the headline = crap story

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Think like a reporter…

#UKtechfest

• Try SPACEMAP to prompt ideas for a news story

• Look at current hot topics• Create an editorial calendar of content• Use engaging headlines to catch the eye of

your audience

Content curators- useful for finding content to share

#UKtechfest

Remember the five ingredients to successful amplification:

5 things to extend your reach1.Great content

4.Advocates2.Network

5.Multi-channel

3.Consistent comms

www.mexiacommunications.com@mexiacomms