Amplifying Your MessageWith Social Media

Melora C. Heavey, Senior Manager CommunicationsAmerican Institute of Certified Public Accountants

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Feed the Pig • Background

– Launched in October 2006– Targets 25-34 year old through:

• TV, radio, print, Web banners and billboard PSAs• Web site: www.FeedthePig.org

– The campaign inspires its target audience to reignite the savings habit by taking small, easy steps to take control of their finances.

– Extends the reach of 360 Degrees of Financial Literacy• The pro bono effort of the CPA profession to educate the

American public, from school children to retirees, on financial topics that apply to their stage of life.

– Campaign icon: Benjamin Bankes

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Podcasts – feedthepig.podomatic.com

• Teaching Children About Money• Investing 101• Coping with Economic Crisis• Making the Most of Your Mortgage• Budgeting• Fixing Bad Credit Scores• What to do with your Tax Refund

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