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Presentation outlining Amphora passive amplifier concept and potential market opportunity for final MBA project.
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AMPHORA
NATURALLY AMPLIFY SOUND FROM YOUR SMARTPHONE
AMPHORA lets you enjoy listening to music no matter where you are.
YOU
People Are Creating
Their Own Solutions
They Work, But Not That Well
Competing Products Exist, But They
Haven’t Caught On
MATH = MUSIC
PARABOLA
1920s Pre-War England
Present Day NFL
EXPLORING FORMS
WHO CARES?
VIDEOhttp://vimeo.com/willseith/alandelyse
PARTNERS
Estancia La Jolla
SpecialtyOutlets
eCOMMERCE
eCOMMERCE
Contemporary Hotels
WHY US?
We are making this product because we love music.
Coachella 2013
Also loves tank tops ...and goofy
hats
NUMBERS
Mobile subscribers! ! ! ! ! ! ! ! ! ! ! ! 321M ! % Smartphones!! ! ! ! ! ! ! ! ! ! ! ! ! 42%
! Potential customers!! ! ! ! ! ! ! ! ! ! ! 134M ! Market share! ! ! ! ! ! ! ! ! ! ! ! ! ! ! 0.5%! Conversion (units) ! ! ! ! ! ! ! ! ! ! ! ! 670K
! COGS/unit ! ! ! ! ! ! ! ! ! ! ! ! $2! Retail Revenue/unit! ! ! ! ! ! ! ! ! $25! Retail Channel Cost! ! ! ! ! ! ! ! ! 60%
! 1st Year Profit!! ! ! ! ! ! ! ! ! ! ! ! ! ! $5M
All #s based 2011 mobithinking.com
US MARKET
THANK YOU