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Confidential | Copyright © Larsen & Toubro Infotech Ltd.
16th March 2012
Presented by: Amey Mahant
E-zines: Marking a shift
from Print to Digital
Agenda
Confidential | Copyright © Larsen & Toubro Infotech Ltd. 2
2
The Bigger
Picture
1
Questions?
4
Why is the
Shift from
Print to Digital
happening?
2
E-zines @ L&T
Infotech
3
Confidential | Copyright © Larsen & Toubro Infotech Ltd. 3
The Bigger Picture
1
How many of you own a Smartphone?
Confidential | Copyright © Larsen & Toubro Infotech Ltd. 4
Social Media
Confidential | Copyright © Larsen & Toubro Infotech Ltd. 5
Confidential | Copyright © Larsen & Toubro Infotech Ltd. 6
Why is the Shift from
Print to Digital
happening?
2
Confidential | Copyright © Larsen & Toubro Infotech Ltd. 7
Changing Readership Patterns
Confidential | Copyright © Larsen & Toubro Infotech Ltd. 8
Innovations in Technology
Confidential | Copyright © Larsen & Toubro Infotech Ltd. 9
Urgent News
Confidential | Copyright © Larsen & Toubro Infotech Ltd. 10
Key Benefits to
Companies
Cost Saving
Confidential | Copyright © Larsen & Toubro Infotech Ltd. 11
Confidential | Copyright © Larsen & Toubro Infotech Ltd. 12
Employee Engagement
Employee Engagement
Confidential | Copyright © Larsen & Toubro Infotech Ltd. 13
Sustainability
Confidential | Copyright © Larsen & Toubro Infotech Ltd. 14
The Shift empowers the creators and readers
to define a new world of publishing
Confidential | Copyright © Larsen & Toubro Infotech Ltd. 15
“We think of the shift as the next step of publishing, but that is not what the shift is about at all. The
shift is the next step of the creating and reading. It is something that is happening on a different time
line. And it has an incredibly disruptive effect on the old publishing world of print.
The shift is not about the format. It is a shift in power back to the creators and the readers, who are
defining a new world of publishing.”
- Thomas Baekdal, Founder of Baekdal, writer, strategic consultant, media advocate and author of the
book “The Shift, from print to digital...and beyond”
US Magazine Readership – print vs digital vs
multi-channel
Confidential | Copyright © Larsen & Toubro Infotech Ltd. 16
Source: American Magazine Study
Publishing Group
(ranked by total number
of readers)
Print-only
Readers
Digital-only
Readers
Print & Digital
Readers
Readers which
access
magazines
digitally
Time Inc. 55% 15% 30% 45%
Hearst Magazines 65% 11% 24% 35%
Meredith Corporation 79% 7% 14% 21%
Conde Nast 67% 13% 20% 33%
Reader’s Digest Assoc. 85% 6% 9% 15%
Rodale 71% 14% 15% 29%
American Media Inc. 77% 9% 14% 23%
Bonnier Corporation 78% 9% 13% 22%
Wenner Media 55% 27% 18% 45%
Source Interlink 69% 15% 16% 31%
Future US 62% 13% 25% 38%
Bauer Publishing 87% 7% 6% 13%
Average 71% 12% 17% 32%
Confidential | Copyright © Larsen & Toubro Infotech Ltd. 17
E-zines @ L&T Infotech
3
L&T Infotech - Ezines
Confidential | Copyright © Larsen & Toubro Infotech Ltd. 18
Launched in 2003
Quarterly newsletter with a lot of Infotainment for
employeesVOICE
VOICE Express
VOICE Letter
Launched in 2008 as an offshoot of VOICE
Covers the urgent communications for employees
This too was lauched in 2008 with VOICE
This caters to the Important but older news items
Launched in 2010
This is a newsletter targeted to AnalystsBEACON
First edition of Voice - an executable file
Confidential | Copyright © Larsen & Toubro Infotech Ltd. 19
VOICE – into a new format
Confidential | Copyright © Larsen & Toubro Infotech Ltd. 20
VOICE – change in the design aspect
Confidential | Copyright © Larsen & Toubro Infotech Ltd. 21
Latest issue of VOICE – Focused on reader
experience
Confidential | Copyright © Larsen & Toubro Infotech Ltd. 22
VOICE Express – focuses on the breaking news
Confidential | Copyright © Larsen & Toubro Infotech Ltd. 23
VOICE Letter ensures that none of the important
news items are left out
Confidential | Copyright © Larsen & Toubro Infotech Ltd. 24
?uestions
Confidential | Copyright © Larsen & Toubro Infotech Ltd. 25
Confidential | Copyright © Larsen & Toubro Infotech Ltd.
Thank You
Our Business Knowledge,
Your Winning Edge.