An overview of the America's Best Cleaners Affiliate Marketing Program, presented by Smart Fish Marketing at the ABC Affiliate meeting in Las Vegas, December 2011.
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1. About Me Integrated marketing services Over 20 years
experience 100% dedication to small business
2. Services Marketing Auditing and Planning Corporate ID and
Branding Packages Copywriting Graphic Design Online and Email
Marketing
3. A good marketing program canoffer an ROI of 200% or
more(American Dry Cleaner)
4. Marketing Audit and Planning Package Audit of your existing
marketing materials and website Outline of areas for improvement
Basic marketing plan outline and calendar $175
5. Marketing Starter Package One year calendar and content for
social media and email marketing promotions Website SEO review and
optimization Two SEO-optimized web articles Two SEO-optimized press
releases highlighting affiliate business $2,530
6. The ROI of email marketing was$40.56 for every $1 invested
in 2011.(Direct Marketing Institute)
7. Email Design Package Coordinates with Promotional Calendar
offered in Marketing Starter Package Professionally designed email
headers and coupons Personalization of elements with your name,
phone number and website. 12 header images and 12 coordinating
coupons $2,315
8. Email and Social Media Management Custom email headers and
coupons Management of email process Management of coordinated
social media campaign $3,165
9. The Cleanery Email Campaigns 27 % Open Rates The Cleanery
Industry Average 7%Click Through Rates 0 5 10 15 20 25 30 Sources
Vertical Response, Mail Chimp, My Emma Industries Retail, Beauty
and Personal Care, Products and Services
10. 11 % BEST CLEANERSFREE PICK UPAND DELIVERY 15 % THE
CLEANERY BEST CLEANERS 19 % MANAGE YOUR ACCOUNT ONLINE 8.6 % THE
CLEANERY
11. The first month a link for Best Cleaners new Best
Rewardprogram was included in the email it received:
12. Email MarketingIncreases Increases Likes Likes Increase
exposure to new clients
13. 81 % Of marketers say social media extends the reach of
email to new marketsSay that social media accceleratedthe growth of
email lists 47 %31 % Say the leads generated by social media are of
higher quality
14. 53 % Say the integrating email and social media campaigns
increased ROI 75 %Social media audiences say email isthe best way
for companies tocommunicate with them
15. 2012 Promotional CalendarEmail ContentHappy New Year! Were
celebrating the start of 2012 with a $12 for 12 items dry cleaning
special.Thats right, any 12 items for just $12. Print this coupon
and present it at your next visit. Offer expiresJanuary 15,
2012.Social Media ContentSM#1 Did you know a group of twelve things
is called a Duodecad? Every duodecad you bring in for dry cleaning
is just $12 until January 15.SM#2 The Dirty Dozen would have been a
lot cleaner if they had come in for our 12 items for $12 New Years
special.SM#3 January 11 is National Step in a Puddle and Splash
Your Friend Day. With our 12 items for $12 special, you can afford
to splash 11 more friends.SM#4 January 23 ushers in the Chinese
Year of the Dragon. Tradition has it that if you clean your home -
including doing dirty laundry - on New Years Eve you will sweep
away last years bad luck and be ready to welcome the new. Let us
help! Bring in 12 items for only $12.SM#5 Its leap year. We know
youre leaping for joy at our 12 items for $12 special.SM#6 Whether
you believe the Mayans or not, dont wait to take advantage of our
12 items for $12 special.