Alto cafe franchise opportunity

An innovative conceptA strong brand born in Paris in 2005

altocafe.com

BienvenueWelcome

BienvenidoWillkommen

BenvenutoBem-vindo

Summary 2

Story 3

A unique concept 4

4 mobile formats 5Strengths 6

Alto café blend 7

Menu board 8

A strong promotional dynamic 8

Sales mix by formats 9

Exceptional locations 10

Products supply 11

Master Franchising contract 12

Franchise development contact 13

#2

StoryTwo childhood friends passionate of coffee and innovation noted that in France the coffee produced in the state of the art is rare. So in 2004, they decided to create their own coffee brand. A different brand which offers a high end coffee, on-site or to take-away, in unexpected places through light and mobile formats.They trained themselves among the main coffee shops, they met coffee producers and design a unique blend, which associated to one of the best coffee machine, “La Marzocco”, enables our baristas to prepare an exceptional coffee.To complete their project they added to their coffee concept a strong staging …In 2005, the brand opens its first unit through the Altomobile (a creative and smart retailing model) in an exceptional location : Galeries Lafayette - Paris.With this first success the two friends decided to create three others mobile and ultra-functional formats (Altomodule, Altomini and Altotricycle), to get closer to the consumers.In 2009, one leaves to specialize himself in the coffee blend, while the other, Tom Wallis, gives to the brand a boost by launching the franchise sys-tem which allowed the implantation of Alto café in several French cities.Alto café is now praised by the consumer, recognized by major brands (Galeries Lafayette, Fnac, Horeto, Elior), and has become a major player in the coffee world.In 2013 Cafés Richard, French biggest roaster on HORECA, bought 80% of Alto café share and provides a significant support (means, logistics, training...)

Now on, the brand has a strong desire

to internationalize, the company has identified

several markets as viable options

through Master Franchise

#3

A unique concept

#2

Alto café is a new concept which stands out from the others coffee concepts thanks to the originality of its retailing model.

These 4 formats are built to be mobile and modular in order to fit in all kinds of locations.

The product range based primarily on coffee has been thought to allow sales throughout the day.

#4

4 mobile formatsto be located in high-traffic areas

All the modules are self-contained including water management.

ALTOMOBILEThe star concept !

5 SqmCoffee, food & drink

On-site or take away

Price* : 40 K€

ALTOMODULEShop in the shop mobile

10 to 100 sqmCoffee, food & drink

On-site or take away

Price* : 40 K€

ALTOMINI V.22 sqm

Coffee, food & drinkOn-site or take away

Price* : 22 K€

Only a power outlet is necessary (single phase - 8KW - 20A).

*Prices include vehicle and equipments (without coffee machine to lease)

ALTOMINI V.11 sqm

Coffee & drinkTake away

Price* : 15 K€

#5

Strengths

Beside, Alto café is also concerned

about sustainable development : Packaging is PEFC label designed,

water efficiency, coffee production...

High profitabilityConcentrated in a small space

Originals products & expert coffeeAlto café roasts its own coffee blend

Easy access to major locationsThanks to reduced and mobile formats

Adaptability & autonomyFour self-contained formats, only a power outlet is necessary (8KW/20A)

Low risk investmentAll the formats can be completely moved to ohter locations

Easier legal relations with landlordsConcession contract and few or no technical constraints

#6

Alto café blendan exclusive mix

Alto café blend, 90% Arabica, 10% Robusta, the Alto blend comes from 5 plantations: Brazil, Mexique, Ethiopia, Guatemala and India. Each one brings a unique flavor and taste. Alto café proposes a rare coffee, with a rich and velvety body, a gentle, fruity and subtle aroma :

Arabica 90%Brasil > To bring some sweetness and smoothness. Region : Bahia Terra Roxa . Varietal : Typica. Altitud : ≈ 1100m . Process : washed. Drying method : sun dried . Picking method : hand picked

India > To create body and velvety mouthfeel. Region : Karnataka, western Ghats . Varietal : Kent. Altitud : 1000 – 1500m . Process : washed. Drying method : sun dried . Picking method : hand picked

Guatemala > To create some body and a long fruity and chocolaty finish. Region : Huehuetenango . Varietal : Arrayàn. Altitud : 1400 - 1800m . Process : washed. Drying method : sun dried . Picking method : hand picked

Ethiopia > To enhance the whole blend with a soft acidity of citrus and florals notes. Region : Sidamo . Varietal : Coffea Arabica Originel. Altitud : 1500 – 1800m . Process : washed. Drying method : sun dried . Picking method : hand picked

Robusta 10%Mexico, organic> To tie the blend together by softening the arabicas’ acidity. Region : Chiapas . Varietal : Coffea Canephora. Altitud : 200- 700m . Process : natural. Drying method : sun dried . Récolte : manuelle

#7

Offre valable sur présentation de cette carte

-10% pour tous les participants fi nale Gaming

les participants fi nale Gaming

Goûter, petite faim, ou pause café Profi tez !

Offre spéciale

STATION DE BUS PILOTE

GARE DE LYON-DIDEROT

BIENVENUE 1 CAFÉ ?

Chez Alto, vous êtes servi par un BaristaSpécialiste dans l’art du café, il met son expertiseau service de votre goût

CAPPUCCINO*

-1€*sur toutes les tailles, valable du 15 septembre au 15 octobre 2014

LATTE*


CHOCOLAT*


LAIT AROMATISÉ*


Liste des points de vente participants sur notre page

Menu boarda range for every hour of the day

Une boisson veloutée et mixée à la glace 4,10

Mélange crémeux au café et crème 4,10

Mélange glacé et mixé au goût passion citron 3,70

Mélange onctueux de chocolat et crème 4,10

25 cl 30 cl

3,00 3,50

2,90 3,40

2,70

3,30

2,00

2,50

2,20

4,003,50

4,003,50

4,504,00

4,504,00

3,60 3,90Thé épicé indien, mélangé à du lait de soja

Vanille, noisette...

12 cl 25 cl

25 cl

25 cl 30 cl

FRAPPEUne GLACE à boire !

3,00 (prix unique)

BEVERAGES. 12 kind of expertcoffees. 6 hot drinks. 7 cold drinks. Many customize possibi-lities

A strong promotional dynamicEx : drink of the month & frequent discount programs

FOOD. Soups. Salads ( Bio, pastas). Sandwiches (wrap, bagel). Tarts, quiches. Pastries. Desserts. Gourmandizes

SET MENU. Coffee + pastries. Lunch

la Boissonde MARS

Bambiccinolaitmousse de laitsirop de vanillecaramelcannelle

L’amourl’art et

la manière

Tous les mois, un baristavous propose de découvrir

sa boisson préférée

altocafe.comaltocafe.com

la Boissonde MAI

L’amourl’art et

la manière

CascaraCascaraEau chaude

Tous les mois, un baristavous propose de découvrir


altocafe.com

Tous les mois, un barista

vous propose de découvrir


la Boissonde JUIN

Rooibos Frappé à la

GrenadineRooibosGlaçonsGrenadine

L’amourl’art et

la manière

altocafe.com

la Boisson de DECEMBRE

L’amourl’art et

la manière

Tous les mois, un barista vous propose de découvrir sa boisson préférée

ChocolatpralinéChocolat Eclats de pralines caramelisées Lait Fine mousse de lait

#8

Sales mix by formats

Altomobile Altomodule Altotricycle Altomini

Snacking

Lunch (soups, wrap, salads)

Cold drinks (water, coke...)

Alto drinks (tea, iced coffee...)

Alto coffee

#9

Exceptional locationsforbidden to competitors

Network :

SHOP IN SHOP

Location : La Fnac Saint Lazare ( French Leader in cultural products retailing)

Format : AltomoduleOpening hours : 10 am to 8pmAverage monthly turnover : 16 000 € (ex VAT)

DEPARTMENT STORE

Location : Boulevard Haussman in front of the Galerie Lafayette Homme

Format : AltomobileOp. hours : 8.30 am to 7.30 pmAverage monthly turnover : 20 000 €

TRANSPORT LOCATIONS

Location : Paris Charles de Gaulle AirportFormat : Altomobile & AltominiOp. hours : 5.30 am to 21.30pmAverage monthly turnover : 30 000 €

TOURISTIC LOCATIONS

Location : Galerie Lafayette’s rooftopFormat : AltotricycleOp. hours : 11am to 6pm from May to SeptemberAverage monthly turnover : 25 000 €

FESTIVAL / EVENT

Location : event’s site (ex : Cultural event, Fairgrounds, Sta-dium, Company headoffice…)

Format : Altomobile & AltominiAverage per day turnover : from 1000 € to 3000 €

The only limit to find locations is your imagination…

#10

Products supply

3 sources of supply :

Central purchase through Alto café (Blend, Cups, Sugar, Teas, coffee accessories, etc…)

Special suppliers endorsed by Alto café (Ikentoo, Marzocco, Expresso Service)

Products purchased directly by the franchisee (Milk, Fresh products, coffee machine maintenance…).

#11

Master Franchising contractThe Master franchise includes :

> Right to use the Brand image> Geographical exclusivity> Right to subfranchise> Obligations of the master Franchisee> Team training in France> Access to Alto café knowhow> Operational support (guide manager, cleaning procedures, guide barista, drink guide, etc…)> Assistance from the franchisor> Supplying agreement> Timelines

A MOU will be signed before the contract in order to book your territory.

#12

Alto Café - 106 rue du fosse blanc - 92230 GennevillersFRANCE

International development contactQuentin Troïtsky

International developpement [email protected]

+33 6 64972674

#13

Business

Alto cafe franchise opportunity